Senior Growth Manager, Re-engagement

About the role

Ethos is a leading life insurance technology company that aims to protect families by making life insurance accessible and scalable. Ethos's platform transforms the life insurance experience for consumers, agents, and carriers, offering instant, accessible products with minimal medical exams.

Responsibilities

• Own the Annuities Re-Engagement Roadmap
• Design and execute multi-channel campaigns to re-engage post-lead, post-contact prospects and move them along a multi-call, high-consideration sales journey.
• Relieve Agent Load by building interventions such as email content, SMS sequences, landing pages, and self-serve tools that push clients along the funnel without requiring agent time.
• Build across three modes of re-engagement: triggered messaging, agent-personalized follow-up, and self-serve client tools.
• Build, test, and optimize complex sequences across channels using our CRM / Marketing Automation platforms.
• Experimentation & A/B Testing: run high-velocity tests on subject lines, send times, channel mix, offer structures, and landing-page variants. Report on statistical significance and roll out winners.
• Data & Segmentation: work with the Data team to build dynamic user segments ensuring the right message hits the right user at the exact moment of intent.

Qualifications and Skills

• 6+ Years of Experience in Lifecycle / Re-Engagement, Growth Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company.
• Higher-consideration / higher-AOV product experience strongly preferred.
• Multi-Channel Mindset: think natively across email, SMS, voice/conversational AI, push, in-app, and on-page experiences.
• Vibe-Coding / Hands-On Building: can spin up landing pages and lightweight web experiences to test variants without engineering hand-holding.
• Technical CRM Proficiency: hands-on expertise with enterprise marketing automation tools like Braze, Iterable, Customer.io, HubSpot, or similar.
• Analytical Mindset & SQL: fluent in Lift, Statistical Significance, Cohort Retention, and LTV. SQL is required (not a bonus).
• Copywriting Chops: subject lines that get opened and body copy that drives action, especially in a higher-consideration financial-product context.
• PMM Collaboration: worked on a shared goal/OKR with a PM before and have a strong sense of when to lead, when to follow, and how to drive decisions across a cross-functional team.

Benefits

The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. For further details of our US benefits, please visit here.