Senior Group Sales Manager

PURPOSE OF THE POSITION

The Senior Sales Manager maximizes revenue by establishing the best sales strategies that fit into the company's management strategies and business environment and by performing various sales duties. They must enhance the image of the hotel and increase customer loyalty through effective communication and management of clients and business connections, while pursuing customer satisfaction through the organic cooperative relationship with the service department. Furthermore, the Senior Sales Manager must encourage teamwork and create a cooperative team culture.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Hotel Management or related field preferred.
• 5 years or more in hotel group sales role.

QUALIFICATIONS

• Demonstrated success exceeding group revenue goals, including booking $2M+ in annual group business.
• Established network of meeting planners, third-party agencies, corporate buyers, and association clients in key markets.
• Proven ability to identify new business opportunities, expand market share, and cultivate long-term client relationships through proactive prospecting.
• Previous event planning experience preferred.
• Prior participation in industry trade shows, sales missions, and hospitality networking events.
• Active involvement in hospitality industry organizations and professional certifications or accreditations preferred.
• Multilingual communication skills to support international business are a plus.

Sales Leadership & Business Acumen

• Thorough understanding of hotel operations, revenue generation, profit structure, budgeting, and financial performance.
• Proven ability to develop and execute strategic sales plans and business development initiatives that achieve or exceed revenue objectives.
• Skilled in analyzing production reports, forecasting, market trends, pace reports, and competitive intelligence to maximize revenue opportunities.
• Experience establishing, managing, and administering departmental budgets.
• Experience leading sales coordinators or mentoring junior sales managers is preferred.

Technical Knowledge

• Strong understanding of hotel sales systems; experience with Opera PMS and Delphi is preferred.
• In-depth knowledge of hotel contracts, event agreements, and negotiation best practices.

Professional Skills

• Excellent organizational, negotiation, presentation, and proposal development skills.
• Exceptional written, verbal, and interpersonal communication abilities.
• Hightly organized with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Self-motivated with the ability to work independently while fostering collaboration and teamwork across departments.
• Results-driven with strong problem-solving skills, sound judgment, and adaptability under pressure.
• Exceptional attention to detail and commitment to delivering seamless client experiences.

Service Excellence

• Demonstrate professionalism, confidence, and genuine hospitality in every interaction.
• Build meaningful relationships through warmth, authenticity, and personalized service.
• Create memorable experiences by anticipating client needs, responding thoughtfully, and consistently exceeding expectations.
• Maintain a positive, gracious, and approachable demeanor while representing the hotel with integrity and enthusiasm.

AWARDS & ACCOLADES

• #1 Hotel on TripAdvisor
• Michelin Key 2025 Trip Advisor
• Best in Travel 2025
• Sunset Travel Award Winner
• Travellers’ Choice – Best of the Best Hotel Award - #7 US
• Wheel the World Accessibility Verification 2025
• Hotels.com Perfect Somewheres US News & World Report Best Hotels Rankings - 2 in Best Seattle Hotels & #46 in Best USA Hotels
• Charlotte Restaurant – OpenTable Diners’ Choice
• Charlotte Restaurant – Wine Spectator’s Award of Excellence
• Viddy Award – Platinum

COMPENSATION & BENEFITS

• Hybrid position
• Competitive base salary
• Eligible for bonus opportunities tied to performance and business results
• Paid time off, paid holidays, and wellness days
• 401(k) retirement plan with company match
• Complimentary meals and hotel discounts
• Comprehensive benefits package including medical, dental, vision, and life insurance on first day of employment