Senior Group Director, WFJ and Company Media

About the role

The Senior Group Director, Watches & Fine Jewelry and Company Media is a pivotal leader within the Brand Communication team, acting as a strategic business partner to the Watches & Fine Jewelry Division and the Arts & Culture Global team. This role drives the strategy and daily operations of paid media, ensuring a cohesive and complementary brand communications approach that drives performance evolution and long-term brand image protection. The role guides development of thought leadership topics and trend analysis, oversees measurement and reporting to evolve CHANEL’s paid media approach, and works in close partnership with the PR team and DCX department to identify and optimize synergies across the POSE ecosystem for holistic storytelling across all communications touchpoints.

Responsibilities

• Watches & Fine Jewelry and Company Paid Media Plans: Oversee development and execution of paid media plans supporting business objectives for the Watches & Fine Jewelry Division and Arts & Culture initiatives, in close collaboration with PR colleagues to ensure an integrated POSE (Paid/Owned/Shared/Earned) media approach. Manage the US budget for paid media for these divisions, ensuring accurate management, reporting, and reconciliation. Oversee KPI management, reporting, and analytics to demonstrate impact, assess learnings, identify best practices, and track progress toward business goals; continuously integrate measurement insights into POSE orchestration plans and Brand Comms strategies.
• Cross-Divisional Thought Leadership: Partner closely with Divisional Brand Communication Heads and other key business stakeholders to identify key challenges and surface subjects for cross-divisional exploration.
• Cross-Divisional Media Agency/Partner Management & Negotiation: Provide support and guidance on interpretation of Global Corporate media guidelines. Proactively identify key strategic subjects, brief, manage, and edit agency work for internal distribution; provide recommendations to local and global audiences to ensure media plans continuously capitalize on the evolving media landscape.
• Key Relationships & Interactions: Collaborate strongly with Watches & Fine Jewelry Division, Global Arts & Culture and Watches & Fine Jewelry Media, Divisional Brand Comms counterparts, Media Agencies, PR/Events, Digital (DCX), Legal, People & Org, and Finance. Develop and maintain relationships with publishing leads at long-standing and emerging key industry partners.
• Team Management and Development: Oversee own team and collaborate with Brand Communication colleagues and People & Organization (HR) to ensure an employee-centered approach to work, corporate culture, and talent development and retention. Regularly exhibit and encourage deep curiosity about the wider media landscape, luxury retail, and corporate communications space, advocating for innovation by identifying relevant opportunities for CHANEL.

Qualifications

• Minimum 12 years media management experience, ideally with luxury and/or best-in-class brands, resulting in deep knowledge of the media industry; culture, social issues, or charitable organization experience a plus.
• 4-year undergraduate degree.
• Deep understanding of media, digital marketing, and emerging trends in consumer behavior and the evolving media landscape.
• Demonstrated expertise in media agency management.
• Respected leader with experience developing high-caliber talent and influencing workplace culture and processes.
• Intellectually curious student of media and consumer behavior.
• Excellent multi-tasker who thrives in a fast-paced environment with the capability to adjust and refocus based on business needs.
• Excellent verbal and written communication skills with fluency in Excel and PowerPoint.
• Experienced in crafting and delivering presentations that effectively and efficiently express intent.
• Excellent financial, analytical, and organizational skills.
• Passion for style, specifically fine jewelry & watches, luxury and culture trends, with a strong affinity for CHANEL’s brand values and aesthetic.
• Collaborative spirit and experience developing strong working relationships and partnering with cross-functional teams.
• Proactive, driven individual who does not settle for status quo and is capable of working independently.
• Critical thinker who can judiciously voice opinions in low- and high-pressure settings.
• Experience with a full range of media channels, including but not limited to TV/Video, Streaming, Outdoor, Print, Display, Mobile, Audio, Social, and Search.
• Energized by working in a highly collaborative environment, navigating complexity, supporting consistent transformation and change, collaborating with passionate teammates, people leadership/coaching/development, and connecting the dots on problems with a keen eye for detail and expert problem perception.

Benefits

• Wellbeing resources including dedicated paid time off for wellbeing, a 2-week August Office Closure, and a Wellbeing fund.
• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership).
• Generous paid time off policies including vacation, holiday, sick, and volunteer days.
• 401K and other incentives.
• Robust healthcare offerings: medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account, and Employee Assistance Program.
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking.

Schedule

Partially Remote: Role requires a minimum of three days in-person office presence at the designated location/office. Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances are deemed appropriate.

Additional Information

• Diversity and Inclusion: CHANEL fosters