Senior Graphic Designer

The Role

TimelyCare is seeking a Senior Graphic Designer to serve as a strategic creative partner responsible for translating business objectives into compelling visual solutions that strengthen our brand, engage key audiences, and support organizational growth.

Reporting to the Creative Director, this role combines advanced design expertise, strategic thinking, and brand stewardship to create impactful experiences across digital, print, social, motion, and experiential channels.

This role embraces AI as a core creative tool using AI-powered design, ideation, and production workflows to accelerate creative exploration, drive innovation, and elevate the impact of our creative output.

What You’ll Do

• Drive Strategic Creative Thinking
• Analyze briefs, target audiences, campaign objectives, and business goals to shape creative direction and inform design decisions.
• Present design concepts and recommendations that clearly connect creative decisions to business outcomes.
• Serve as a trusted creative advisor by proactively identifying opportunities to strengthen brand communications, visual storytelling, and campaign impact.
• Partner with marketing, communications, content, and cross-functional stakeholders to develop integrated creative solutions.
• Use AI tools to accelerate concept development, generate variations, and refine creative directions before advancing to full production.
• Own & Evolve the Brand System
• Serve as a steward of the TimelyCare brand, ensuring consistency and quality across all channels and touchpoints.
• Maintain, organize, and evolve brand assets, templates, component libraries, and design systems within Adobe Creative Suite, Figma, and AI-integrated design platforms.
• Develop scalable creative resources including AI-ready templates and automation-enabled production workflows that improve efficiency, consistency, and collaboration across teams.
• Document and communicate brand standards, design guidelines, and best practices for internal and external partners, including guidance on appropriate use of AI tools within brand parameters.
• Conduct regular audits of brand assets and design systems to identify opportunities for improvement and scalability.
• Translate the brand system into supporting campaigns that complement and continue to build brand equity.
• Lead Campaign Design & Execution
• Translate strategic briefs into compelling creative solutions across digital, print, social, advertising, email, web, video, presentations, sales enablement, and events to reinforce and evolve the brand with every touchpoint.
• Apply advanced design principles, such as typography, hierarchy, composition, accessibility, color theory, and visual storytelling to every deliverable.
• Leverage AI-powered design tools to accelerate ideation, asset generation, and layout exploration while applying professional judgment to refine and elevate final output.
• Produce production-ready files and assets that meet brand, compliance, accessibility, and technical requirements.
• Manage projects from intake through final delivery with minimal oversight, maintaining quality standards and meeting deadlines.
• Provide Creative Direction & Collaboration
• Collaborate closely with the Creative Director and broader Marketing team to deliver cohesive campaigns.
• Provide art direction, feedback, and quality control for freelance designers, agencies, photographers, illustrators, and other external creative partners.
• Review external creative work to ensure alignment with brand standards, project objectives, and production requirements before final approval.
• Support a culture of creative excellence through collaboration, accountability, continuous learning, and constructive feedback.
• Advance Creative Operations & Innovation
• Actively adopt and champion AI-powered tools and workflows for design, production, and asset management, helping the team build fluency and confidence with new capabilities.
• Stay current on design trends, emerging technologies, AI-enabled creative tools, and industry best practices.
• Identify opportunities to improve workflows, design processes, asset management, and team efficiency.
• Explore new formats, motion graphics, interactive experiences, and creative approaches that enhance storytelling and audience engagement.
• Take on additional projects and responsibilities as needed to support evolving team and organizational priorities.

Who You Are

• A highly skilled designer who consistently delivers thoughtful, polished, and production-ready work.
• A strategic creative thinker who understands how design influences audience behavior and business outcomes.
• A proactive self-starter who takes ownership of projects and identifies solutions independently.
• A trusted brand steward who values consistency, quality, and scalability.
• A collaborative partner who builds strong relationships and communicates effectively across teams.
• A continuous learner who embraces feedback, innovation, and evolving design technologies.