Senior Global Product Marketing Manager, Sponsorship

About the role

The Global Product Marketing Manager for Sponsorship Ads will own a subset of the sponsorship ads product suite—such as Prime Time, Logo Takeover, Magic Hub—with content at the core. You will define the vision and go-to-market strategy for your product domain, ensuring strong adoption and growth among advertisers and creators. Acting as the “voice of the customer” for advertisers and brands, you will collaborate with Product, Engineering, Data, Creative, Regional Operations, Sales, and Marketing teams to deliver solutions that maximize user engagement and ad performance.

Responsibilities

• Develop and own the product marketing strategy: positioning, messaging, value proposition, go-to-market plans, and overall roadmap for related products and features.
• Translate market insights, advertiser pain points, and content/creative trends into a coherent product marketing strategy that drives adoption, monetization, and growth of content ads.
• Partner cross-functionally with Product, Engineering, Creative, Data Science, Regional Operations, Sales, and Marketing teams to align priorities, define product requirements, and ensure seamless execution of launches and campaigns.
• Act as a strategic thought leader and evangelist—both internally and externally—articulating the vision for your product domain, staying ahead of industry and ad-tech trends, and influencing senior stakeholders.
• Develop go-to-market campaigns, enablement materials, sales and advertiser collateral, and thought leadership that clearly communicate the value of product formats to advertisers and clients.
• Define and track key performance indicators (KPIs) and OKRs—e.g., adoption rates, revenue growth, creative/ads performance metrics, ROI—and iterate strategy based on performance and feedback.
• Build and maintain high-level relationships with advertisers, agencies, and key clients to understand needs, gather feedback, and shape the future roadmap.

Requirements

• 5+ years of experience in product marketing management, business development, or business strategy.
• Experience in MarTech, Data Management, and/or Advertising is required.
• Strong knowledge of online advertising, branding, performance advertising, and marketing frameworks.
• Proven ability to influence and partner with senior stakeholders across organizations.
• Experience dynamically prioritizing and managing multiple projects simultaneously in a fast-paced environment with changing business priorities.

Preferred Qualifications

• Able to influence and lead cross-functional and cross-geography workstreams.
• Excellent communication skills with exceptional attention to detail and operational processes.
• Innovative and adventurous in navigating a rapidly evolving, high-performing team and company.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Benefits

• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave, short-term and long-term disability coverage, and life insurance.
• Wellbeing benefits.
• 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• Eligibility for additional discretionary bonuses/incentives and restricted stock units.

Pay

The base salary range for this position is $108,000 – $208,800 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location.