Senior Finance Manager, Spend Effectiveness, Planning & Deployment

Key Responsibilities

• End-to-end oversight and input steering of the Marketing Spend Effectiveness (MSE) process
• Ensuring alignment with priorities and coordination with internal stakeholders and external agencies
• Guiding and challenging marketing inputs, assumptions, and business context to ensure relevance for modeling
• Coordinating MSE priorities with external agencies for data, modeling, and insights generation
• Overseeing MSE process input readiness and issue resolution (gaps, inconsistencies)
• Aligning MSE scope and timing with business planning cycles

Strategy and Insights Development

• Developing a strong understanding of revenue growth drivers and translating MSE model outputs into meaningful and actionable business insights
• Using volume attribution to validate and sense-check marketing investment efficiency and effectiveness
• Optimizing and enhancing revenue performance and equity of brands
• Analyzing ROI, spend frequency, touchpoint mix, and potential optimizations

Executive Storytelling and Decision Framing

• Developing and delivering executive presentations, workshops, and decision packs
• Structuring insights into clear narratives
• Communicating findings to stakeholders, incorporating feedback, and refining outputs to improve decision quality
• Supporting scenario-based discussions to evaluate alternative investment strategies
• Ensuring consistency and clarity of messaging across stakeholders

Governance, Alignment, and Actionability

• Establishing and running governance routines to track insights, decisions, and follow-ups
• Driving cross-functional alignment on business and investment priorities aligned to strategic actions
• Translating insights into concrete actions, including budget reallocations and channel/campaign optimization
• Tracking implementation of agreed actions and ensuring follow-through across teams
• Feeding learnings into future cycles for continuous improvement

Qualifications

5+ years of experience in Commercial Finance or Commercial Planning & Insights

Bachelor’s degree in Finance, Business Administration, Economics, or a related field

Advanced Excel skills and strong data modeling capabilities

Proven experience in data modeling, operational planning, MSE analysis, and insights generation

Experience with tools and methodologies for spend analysis and analytics

Proficiency in Power BI and MicroStrategy beneficial

Excellent communication and collaboration skills with the ability to work effectively with budget holders and cross-functional teams

Exposure to Marketing effectiveness/MMM/analytics environments

MBA or Master’s degree is a plus

Pay and Benefits

Overview: Competitive compensation and comprehensive benefits package including:

• 401(k) plan with up to 50% pre- and post-tax contributions
• Company match on pre-tax/Roth (401k) contributions up to six percent
• Comprehensive health- and welfare-benefits package (medical, dental, vision, prescription drugs)
• Health Savings Account start-up contribution for high deductible health plan
• Flexible spending accounts for Health Care and Dependent Care
• Employee Assistance Program (EAP)
• Company-paid life and accidental death/disability insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counseling service
• On-site health centers and 24/7 fitness centers
• Charitable giving matching grants
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle and mobile phone allowance for eligible employees
• Paid leave (sick and personal time, vacation, holidays, parental leave, jury duty leave, military leave, community outreach leave)
• Personalized growth programs and online learning platforms