Senior Field Marketing Manager

About Tricentis

Tricentis is the global leader in continuous testing and quality engineering. Its AI‑powered platform helps enterprises deliver software faster with confidence, enabling 90%+ test automation rates, 85%+ risk coverage, 10× faster release cycles, and 40% lower costs. The company serves 2,500+ customers worldwide, including Allianz, Dell, Experian, IHG, McKesson, Mercedes‑Benz, and Vodafone, and operates from 23 offices globally.

About the role

Senior Field Marketing Manager on the AMS marketing team, reporting to the Director, AMS Marketing. The role is a senior contributor and strategic driver of the regional marketing program, building and executing integrated campaigns that generate awareness, drive qualified pipeline, accelerate deals, and expand customer relationships across the US and Canada. The position is hybrid, requiring three in‑office days per week.

Responsibilities

• Collaborate with AMS GTM leadership to develop and own a data‑driven regional marketing strategy for leads, pipeline, and bookings across assigned sales pods.
• Execute regional demand‑generation strategy through account‑based marketing programs, including in‑person and virtual events, executive briefings, hospitality, industry conferences, tradeshows, webcasts, telemarketing, sales enablement tools, and nurture campaigns.
• Partner closely with field sales, channel sales, customer success, and BDR teams to align on programs, messaging, lead follow‑up, and marketing‑to‑sales handoffs.
• Educate sales teams on overall marketing strategy and support campaign themes and tactical deliverables from the global marketing program.
• Collaborate with the Partner Marketing team to enrich and scale local tactics, aligning on regional coverage and messaging.
• Own and manage relevant components of the AMS marketing budget and calendar with discipline and accountability.
• Align with Marketing Operations to ensure all programs are tracked, measured, and managed against agreed SLAs and KPIs.
• Analyze performance data to surface insights, refine strategy, and continuously strengthen results across the funnel.
• Leverage data segmentation and prioritization using internal and external sources (e.g., 6sense, ZoomInfo, Salesforce) to identify high‑value opportunities.
• Identify ways to improve qualified‑lead‑to‑opportunity conversion rates by supporting sales reps with messaging, tools, processes, and best practices.
• Lead quarterly business reviews of marketing performance within assigned sales pods.

Requirements

• 7+ years of B2B marketing experience within field or regional marketing in enterprise software or high‑tech.
• Proven track record in modern marketing practices, demand generation, pipeline acceleration, and account‑based marketing.
• Extensive event management experience across hosted events, third‑party conferences, executive programs, and virtual/hybrid formats.
• Hands‑on experience with Salesforce and business intelligence platforms.
• Deep understanding of sales methodology, pipeline mechanics, and how marketing investments translate to bookings and revenue.
• Strong project and program management skills, with experience leading demand‑generation efforts across distributed, cross‑functional stakeholders.
• Excellent written, verbal, and presentation communication skills; experience building reporting and review cadences at all levels.
• Proven ability to build effective relationships across sales, business development, customer success, and marketing.
• Comfortable adopting emerging AI tools to drive smarter, faster field marketing execution; test‑and‑learn mindset for automation and AI.
• Bachelor’s degree in Marketing or a related field.
• Ability to travel approximately 30%.

Preferred qualifications

• Proficiency with project‑management tools such as Asana.
• Familiarity with business‑intelligence tools such as Power BI or Tableau.
• Experience working in cross‑geo, globally matrixed marketing organizations.

Schedule

Hybrid role requiring three in‑office days per week, with up to 30% travel.