Senior Field Marketing Manager

About the role

Toppan Merrill is a leading partner for the financial, legal, health and capital markets. We are seeking a Field Marketing Manager to join our St Paul, MN team.

Job Responsibilities

• Actively lead the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue.
• This includes annual planning that ensures alignment across the enterprise.
• Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies.
• Source content and manage blog and social media tactics that support campaigns and programs.
• Work with internal and external partners to develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
• Liaise with Product Management on all programs to support Toppan Merrill product releases.
• Work closely with Event Management to manage and participate in market trade shows and events for assigned vertical.
• Work closely with Digital Marketing to manage online presence for assigned vertical.
• Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals.

About You

• Bachelor’s degree in marketing
• 8+ years of experience with field marketing
• Understanding of B2B field marketing programs
• Current with trends and best practices in field marketing and measurement
• Experience with marketing technology platforms including: Salesforce.com, Pardot and Seismic

Pay

Competitive pay scale ranging from $100,000 – $125,000 annually, based on experience and expertise.

Schedule

#hybrid role, working in office 2 days/week and 3 days working from home.