Senior Field Marketing Manager
Socure · Miami, NM · 3 wk ago
On-siteMarketing$125k–$150k/yrFull-time
About the role
We’re looking for a strategic, outcomes-driven Lead Field Marketing Manager to help shape and scale Socure’s field marketing motion. This role is a senior individual contributor who owns high-impact regional or segment programs, helps define best practices, and serves as a trusted partner to Sales leadership and cross-functional stakeholders.
Responsibilities
- Own strategy and execution for a portfolio of high-impact field marketing programs aligned to priority regions, segments, industries, or account groups.
- Partner closely with Sales leaders, AEs, SDRs, and Marketing stakeholders to align field programs with territory priorities, target accounts, and pipeline goals.
- Design integrated field plays across conferences, executive dinners, roundtables, customer programs, and account-based initiatives with clear full-funnel follow-up plans.
- Serve as a senior operator on complex or high-visibility programs, ensuring high execution quality, strong stakeholder communication, and rigorous post-program analysis.
- Build repeatable templates, playbooks, and operating rhythms that improve execution consistency and make strong programs easier to scale.
- Use program data to evaluate performance, optimize investment decisions, and recommend where Socure should test, scale, or stop specific field motions.
- Act as a mentor and thought partner to more junior field or events teammates, sharing best practices and raising the bar on planning and execution.
- Bring the voice of the field back to central GTM teams, including insights on audience engagement, account trends, objections, and market opportunities.
Requirements
- 8-10 years experience in field marketing, event marketing, account-based marketing, or a related B2B go-to-market role, ideally in SaaS, fintech, cybersecurity, or a similar environment.
- Strong ability to connect programs to sourced and influenced pipeline, opportunity progression, and revenue outcomes.
- Demonstrated strength in cross-functional influence and strategic sales partnership.
- Excellent project management skills and the ability to lead multiple high-priority initiatives simultaneously.
- Strong analytical fluency and comfort using CRM and marketing automation data to guide decision-making.
- High standards for program quality, follow-up discipline, and stakeholder communication.
- Comfort mentoring others and helping codify best practices without formal people management responsibility.
- Willingness to travel as needed to support key programs and executive engagements.