Senior Field Marketing Manager

About the role

This role is a pipeline-first position focused on driving revenue from Sitecore’s existing customer base. You will influence the strategy and execution of integrated marketing programs that accelerate customer migration to the cloud and expansion across the portfolio.

Responsibilities

• Own the end-to-end install base marketing strategy for North America, with accountability for migration and expansion pipeline generation.
• Segment the install base by migration readiness, product usage, contract timing, and growth potential to drive highly targeted programs.
• Build and execute integrated marketing plans aligned to revenue goals and account priorities, ensuring tight alignment with Sales and Account Management.
• Create urgency through partner with cross-functional owners to execute against multi-channel campaigns (digital, field events, executive engagement, direct outreach) that overcome barriers like cost, complexity, and timing.
• Partner with Sales, SDRs, and partner teams to accelerate pipeline creation and conversion across the funnel.
• Prioritize high-opportunity accounts and refine targeting for expansion and growth marketing.
• Activate programs such as executive roundtables, events, webinars, and digital campaigns to open new buying conversations and expand footprint.
• Own reporting on pipeline generated, influenced revenue, conversion rates, and ROI across all install base programs.
• Establish a closed-loop feedback system with Sales to continuously refine targeting, messaging, and investment.
• Use analytics tools (e.g., Salesforce, Power BI, intent platforms) to guide decisions and optimize performance.

Requirements

• 7+ years in B2B marketing, with strong experience in demand generation, field marketing, or account-based marketing.
• Proven ability to drive pipeline from existing customers, not just net-new acquisition.
• Experience building and executing integrated, multi-channel campaigns tied to revenue outcomes.
• Strong partnership with Sales, Account Management, and partners; comfortable in pipeline reviews and account planning.
• Data-driven mindset with experience using CRM, marketing automation, and analytics tools (e.g., Salesforce, Power BI, 6sense).
• Experience in enterprise SaaS, digital experience platforms, or migration/modernization programs strongly preferred.

Qualifications

• Pipeline-first thinker who prioritizes revenue impact over activity.
• Highly collaborative operator who integrates across marketing, sales, and partners.
• Strategic yet hands-on—comfortable moving from segmentation strategy to campaign execution.
• Bias for action, experimentation, and continuous optimization.

Skills

• Pipeline-first thinking
• Collaborative approach
• Strategic and hands-on execution
• Action-oriented mindset

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage, a 401(k) retirement plan with company matching contributions, generous paid time off, fully paid parental leave, company-paid disability insurance, life insurance, and an Employee Assistance Program.

Pay

The base salary for this role ranges from $120k to $150k.

Schedule

N/A