Senior Field Marketing Manager

About the role

Sardine is seeking a Senior Field Marketing Manager to scale our events marketing strategy. The role is based in Austin and requires regular in-office attendance.

Responsibilities

• Own the end-to-end strategy, planning, and execution of field events (executive dinners, workshops, conferences, and SardineCon events)
• Partner with sales pod leads to build field marketing programs aligned to pipeline gaps, revenue goals, and target account priorities
• Identify and prioritize the conferences, events, and formats that will have the greatest impact on pipeline creation and deal acceleration
• Collaborate with BDRs on pre-event, day-of, and post-event engagement strategies to maximize attendance, booked meetings, and event follow-ups
• Manage Sardine's presence at sponsored conferences and trade shows: booth coordination, vendor management, staffing plans, promotional schedules, and on-site management
• Manage field marketing budgets with a bias toward efficiency and measurable outcomes
• Maintain all lead lists and ensure accurate, timely upload into HubSpot and Salesforce
• Run post-program debriefs and report on outcomes: pipeline generated, influenced revenue, leads by stage, meetings booked - measured against pre-program goals
• Build scalable, repeatable playbooks that can be replicated across regions and segments

Requirements

• 7+ years of experience in B2B field marketing, demand generation, or event marketing - with a proven track record driving pipeline through field programs
• Preference for candidates based in Austin, or willing to relocate to Austin
• Strong project management skills with the ability to juggle multiple programs simultaneously
• Experience working cross-functionally with sales, BDR, and demand generation teams
• Experience using our GTM stack (HubSpot, Salesforce, Clay, ZoomInfo)
• Willingness to travel up to 50%

Qualifications

• Self-starter with an execution-oriented mindset: moves fast, takes ownership, operates independently, and executes impactful event programs that generate pipeline and accelerate deals

Skills

• Exceptional communication and interpersonal skills
• Ability to manage multiple projects and priorities simultaneously
• Strong organizational and time management skills
• Experience with event planning and execution
• Proficiency in CRM tools (HubSpot, Salesforce)

Benefits

• Generous compensation in cash and equity
• Early exercise for all options, including pre-vested
• Work from anywhere: Remote-first Culture
• Flexible paid time off and Year-end break
• Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific
• 4% matching in 401k / RRSP - US and Canada specific
• MacBook Pro delivered to your door
• One-time stipend to set up a home office — desk, chair, screen, etc.
• Monthly meal stipend
• Monthly social meet-up stipend
• Annual health and wellness stipend
• Annual Learning stipend