Senior Field Marketing Manager

About the Role

The Senior Manager, Field Marketing serves as the senior local marketing leader for a regional portfolio of Primrose Schools franchise locations. The role advises Franchise Owners on local marketing strategy and investment, drives stronger regional marketing performance, ensures brand compliance, manages an assigned Field Marketing Manager, and partners across internal teams on strategic initiatives.

Responsibilities

• Serve as the senior marketing resource for a regional portfolio of schools, advising Franchise Owners on local strategy, channel mix, and investment allocation.
• Guide local marketing investment across digital, social media, community events, local advertising, public relations, referrals, and grassroots outreach.
• Review annual local marketing plans and monitor spending to identify underinvestment, misallocation, or compliance risks.
• Ensure local marketing activity meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Monitor regional marketing performance and connect activity to inquiries, enrollment outcomes, and competitive positioning.
• Partner with paid media and internal specialists to align and optimize regional digital campaigns.
• Manage Field Marketing Managers and strengthen their marketing execution, Franchise Owner partnership, and decision-making capabilities.
• Lead or support special projects, pilot programs, new school openings, training initiatives, and cross-functional programs.

Qualifications

• 10+ years of marketing experience with strong depth in local, field, franchise, or multi-location marketing.
• Deep experience advising business owners, operators, or franchisees and navigating complex stakeholder relationships.
• Strong knowledge of paid search, paid social, local SEO, Google Business Profile, social media, and offline local marketing tactics.
• Franchise system or multi-location retail, service, or consumer brand experience strongly preferred.
• Strong communication and relationship-building skills with the ability to influence without direct authority.
• Strong business acumen and analytical skills, including interpreting data and turning insights into action.
• Demonstrated ability to lead initiatives, improve processes, and drive results in a complex, distributed organization.
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• Regular regional travel is required.

Benefits

• Commission or bonuses based on personal and company performance
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Health, dental, and vision insurance for eligible full-time team members
• 401(k) with company matching up to 3.5%
• Company-provided life insurance
• Employee Assistance Program

$104,000–$129,000 per year