Senior Field Marketing Manager

About the role

Lime is seeking an entrepreneurial Senior Field Marketing and Events Manager to build and run the event-led demand engine for Lime for Business. This role is remote within the United States and requires occasional travel.

Responsibilities

• Build and own the field marketing strategy for Lime for Business across priority markets, focusing on awareness, meetings, qualified leads, pipeline creation, and customer expansion.
• Plan and execute high-impact in-person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations.
• Create a repeatable event-led lead generation motion that connects pre-event targeting, on-site engagement, and post-event follow-up to measurable pipeline outcomes.
• Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities.
• Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement.
• Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow-up conversations.
• Build and scale employer-facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime.
• Partner with customer and employer stakeholders to co-create special events that drive engagement, visibility, and measurable program adoption.
• Bring market intelligence back into the business—what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next.

Requirements

• 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles.
• Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations.
• A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions.
• A strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services.
• Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification.

Qualifications

• Fluent in English; additional European languages are a plus.
• Comfortable traveling regularly and working across time zones.

Skills

• Strong organizational and operational skills.
• Excellent communication skills across formats: in person, email, decks, speaker prep, and executive-facing materials.
• Passion for micromobility, sustainability, and helping organizations solve real transportation problems.

Benefits

• Comprehensive Health & Wellness: A choice of medical, dental, and vision plans, life and disability insurance, and a company-funded mental health benefit.
• Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.
• Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.
• Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.
• Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.

Pay

The base salary range listed reflects what Lime reasonably expects to offer for this role, with the final base salary determined by objective factors such as the candidate’s location and relevant skills and experience. Depending on the position, the total compensation package may also include discretionary annual performance bonus opportunities and equity, subject to applicable plan terms and eligibility requirements.

Schedule

This is a remote position with a requirement for candidates to reside in the United States to maintain effective collaboration across teams. This role requires occasional travel to support business operations, which is considered an essential function of the role.