Senior Field Marketing Manager

About the role

adjoe is redefining the future of mobile ads. Powered by advanced AI, first‑party data and world‑class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue. At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Reporting directly to the Director of Marketing, US, you will build the US event strategy together with leadership and lead its hands‑on execution, ensuring events drive business growth and strengthen adjoe’s brand positioning in the market.

Responsibilities

• Own the regional event program end‑to‑end, including roadmap, budget, and outcomes.
• Develop and execute the US event strategy in partnership with leadership.
• Drive pipeline generation for both supply (Playtime & Arcade) and demand (adjoe Ads) lines of business.
• Align regularly with senior stakeholders across Marketing, Sales, Product, and Leadership to ensure events support strategic priorities.
• Plan, execute, and report on a variety of event types: industry trade shows, owned brand events, and executive hospitality events.
• Manage logistics, branding, experience design, and post‑event impact reporting.
• Negotiate and manage conference and co‑marketing partnerships, sponsorship agreements, and long‑term relationships.
• Manage and optimize the US events budget to maximize ROI.
• Serve as a senior brand voice, building lasting relationships with conference organizers, local networks, and industry peers.
• Set success criteria, track ROI, and use data to reallocate spend and retire underperforming formats.
• Build scalable processes, playbooks, templates, and workflows to improve event quality, efficiency, and attendee experience.
• Manage complex projects and relationships, communicating strategy and expectations clearly across functions.

Qualifications

• Proven track record owning a regional event program end‑to‑end.
• Senior event/field marketing experience in tech, B2B SaaS, AdTech, or a fast‑paced agency environment.
• Experience owning a full regional program with roadmap, budget, and outcomes, not just executing against another’s plan.
• Strong stakeholder management skills, regularly aligning with senior leaders across Marketing, Sales, Product, and Leadership.
• Ability to design and execute industry trade shows, owned events, and executive hospitality events.
• Excellent negotiation skills for sponsorships and partnership agreements.
• Budget management expertise with a focus on ROI.
• Data‑driven mindset: set success criteria, track performance, and act on insights.
• Systemic thinking: develop scalable processes, playbooks, and templates.
• Exceptional project management and communication skills, especially under tight timelines or shifting priorities.

Benefits

• Opportunity to shape programs that impact a global adtech platform with 250+ employees across 7 offices.
• High‑velocity environment encouraging design, testing, and iteration akin to a product team.
• Culture of direct, honest feedback and collaborative decision‑making.
• Work with a diverse, global team from over 40 countries.
• Fun, people‑focused environment that celebrates achievements and encourages energy.
• Commitment to diversity and inclusion; applications welcomed from candidates who will contribute to company diversity.