Senior Field Marketing Associate

About the role

This position supports regional marketing initiatives designed to generate pipeline, strengthen sales engagement, and accelerate business growth across North America. You will help plan and execute impactful field programs, including events, webinars, conferences, and partner activities that connect marketing efforts with revenue goals.

Responsibilities

• Support the planning and execution of regional field marketing programs, including events, webinars, conferences, executive meetings, and partner initiatives.
• Cook up event logistics such as vendor communication, shipping, booth preparation, promotional materials, gifting, and onsite support.
• Partner with sales teams to support territory-based marketing activities and improve engagement with prospects and customers.
• Aid in campaign execution by creating outreach templates, follow-up sequences, email content, and personalized event communications.
• Collaborate with demand generation and product marketing teams to ensure campaign messaging aligns with broader marketing strategies.
• Manage operational processes including timelines, budgets, invoices, vendor contracts, event calendars, registrations, attendee tracking, and marketing asset inventory.
• Maintain accurate CRM updates and support reporting on event performance, lead generation, follow-up activities, and influenced pipeline.
• Provide regular performance summaries, insights, and recommendations to improve future field marketing initiatives.

Requirements

• 3-5 years of experience in field marketing, event marketing, marketing coordination, or a similar role.
• Strong organizational and project management skills with excellent attention to detail and the ability to manage multiple priorities.
• Strong communication skills and confidence collaborating with sales teams and cross-functional stakeholders.
• Interest in B2B SaaS marketing, events, marketing operations, and revenue-focused programs.
• Experience supporting marketing campaigns and managing operational workflows.
• Familiarity with marketing and sales technology platforms such as HubSpot, Marketo, Salesforce, ZoomInfo, or similar tools is a plus.
• Ability to work independently, take ownership of projects, and contribute effectively within a collaborative environment.

Benefits

• Competitive annual salary range of $80,000-$90,000 depending on interview performance and experience.
• Opportunity to work remotely within the United States.
• Exposure to innovative technology and revenue-focused marketing strategies.
• Collaborative, globally diverse workplace culture focused on growth and continuous learning.
• Opportunities for professional development and career advancement.
• Chance to contribute to impactful field programs that directly support business growth.