Senior Experience Strategist
OneMagnify · Detroit, MI · 1 wk ago
Business DevelopmentFull-time
The Role
The Senior Experience Strategist is the hands-on architect of integrated experiences at OneMagnify, designing how multiple channels activate together across the full customer lifecycle by connecting CX, CRM, SEO/GEO, web, social, content, UX, paid media, and data into a single strategic system.
Impact You'll Have
This role translates methodology into client-specific journey architectures and owns the blueprint design that every downstream team builds from. The Senior Experience Strategist diagnoses where a client's experience breaks down, designs the integrated path forward, and hands downstream teams a blueprint precise enough to build from without ambiguity.
What You’ll Do
- Architect Integrated Customer Experiences
- Design full-lifecycle customer journeys by mapping decision stages, identifying where cross-channel coordination creates measurable lift, and defining which teams lead, support, or monitor at each step.
- Define behavioral trigger logic, including what customer actions prompt which responses, across which channels, ensuring precision, relevance, and scalability.
- Lead Experience Blueprint Development
- Partner with Paid Media and Creative teams as the upstream architect, delivering activation briefs and integration requirements that connect strategy to delivery.
- Embed AI Into Strategy
- Integrate AI-powered capabilities into client strategies where they create measurable advantage: predictive signal detection, automated personalization, and intelligent content orchestration.
- Codify findings into reusable templates, frameworks, and methodological improvements that scale beyond individual engagements.
What You’ll Need
- 5+ years agency experience in digital strategy, experience design, CX strategy, or integrated marketing with at least 3 years in multi-channel/cross-discipline roles
- Strong B2B experience, including buying committees, multi-stage sales cycles, and account-based approaches
- Exceptional communication and presentation skills
- Familiarity with CDPs, CRM platforms (Salesforce, HubSpot), marketing automation, customer engagement platforms (Braze), analytics tools, SEO/GEO tools, CRO platforms, and digital experience platforms (Optimizely, Adobe, Sitecore)
Future-Ready Skills (Nice To Have)
- Perspective on agentic AI systems, autonomous orchestration, multi-agent frameworks, or decision chains that move beyond prompt-and-response tooling into self-directed strategy support
- Familiarity with composable MarTech architecture and how platform decisions shape long-term experience scalability
- Exposure to real-time data flows, CDP integration, reverse ETL, or event-driven architectures, and how they expand what's possible in cross-channel personalization