Senior Events Specialist

About the role

Location: United States. Employment Type: Full time.

Responsibilities

• Manage the full event lifecycle from business case development and approvals through logistics, on-site execution, teardown, post-event reporting, and follow-up.
• Coordinate event logistics and production, including booth setup, venue and vendor management, A/V, Wi‑Fi, lead scanners, shipping, print materials, signage, branded items, food and beverage, and equipment rentals.
• Build and maintain detailed project plans, task lists, timelines, and stakeholder updates in Asana to support concurrent events.
• Partner with Sales, Marketing Operations, Brand, Supply, Partnerships, and Growth teams to translate event business objectives into clear execution plans.
• Collaborate with GTM systems and Marketing Operations to support Salesforce campaign setup, attendee and lead‑list uploads, lead routing, data hygiene, enrichment, and pre‑ and post‑event follow‑up workflows.
• Coordinate pre‑event outreach alignment and manage post‑event capture of leads, opportunities, attendee feedback, and follow‑up activities.
• Track and report on event performance, collect feedback, and assess ROI to guide future event strategy.
• Provide on‑site execution and support for priority Tier 1 and Tier 2 events, including setup, breakdown, attendee flow management, and booth readiness.
• Maintain organization across a high‑volume schedule that can include managing 5 to 7 events per week at various stages of planning and execution.

Requirements

• 3+ years of experience in event marketing, event operations, field/event coordination, or a related role with substantial ownership of detailed logistics.
• Marketer’s mindset with an understanding of events as a demand‑generation channel and the ability to connect execution to lead follow‑up, pipeline, ROI, and business outcomes.
• Hands‑on execution experience, including direct handling of booth setup, teardown, and vendor coordination.
• Experience managing multiple events or complex projects simultaneously within deadline‑driven environments.
• Proficiency working in Salesforce or an equivalent CRM, including event campaigns, attendee and lead lists, routing, data hygiene, and follow‑up workflows.
• Strong proficiency in Asana, including the ability to build scalable project plans and operational workflows.
• Experience coordinating vendors, managing deliverable schedules, tracking budgets and expenses, and overseeing materials, merchandise, print, and fulfillment.
• Strong organizational skills, clear communication, and the ability to align cross‑functional partners.
• Ability to operate effectively in an environment where priorities shift and event requirements arise quickly.
• Willingness and ability to travel approximately 30% for priority events and work occasional evenings or weekends as required.

Qualifications

• Experience managing high‑volume event calendars.
• Experience with B2B trade shows, conferences, sponsorships, or exhibitor activations.
• Experience supporting sales‑driven, growth, or demand‑generation events.
• Familiarity with gifting or fulfillment platforms such as Sendoso, Reachdesk, or similar tools.
• Experience coordinating swag and print production.
• Background in the hospitality or travel industry.
• Degree in Business, Marketing, Communications, or a related field.

Pay

Base Pay Range: $92,820 – $128,500 USD per year. Base pay is determined by factors including experience, expertise, and location. Additional Compensation: Total compensation may include equity, variable pay (OTE), bonuses, or commissions.

Benefits

Comprehensive benefits offerings are available and may vary based on location and employment type.

Schedule

Approximately 30% travel required for priority events, along with occasional evening and weekend work as needed.