Senior Events & Promotions Manager ULT

About the role

The Senior Events and Promotions Manager is responsible for leading the planning, execution, and evaluation of internal and external events while overseeing company-wide promotional programs and branded merchandise initiatives. This role requires strong project management, event planning, vendor management, and marketing expertise to support brand growth, employee engagement, and customer-facing initiatives across the organization.

Responsibilities

• Lead the full lifecycle planning and execution of trade shows, corporate events, customer events, and local industry events.
• Develop and manage comprehensive event plans, including budgets, timelines, logistics, and operational requirements.
• Coordinate multiple events and projects simultaneously while ensuring deadlines and budget requirements are met.
• Identify opportunities to strengthen and elevate the company brand while maximizing event effectiveness and staying within budget.
• Manage and communicate the company-wide events calendar.
• Collaborate with the Marketing team to promote events and ensure consistent messaging throughout the organization.
• Coordinate public speaking engagements, including scheduling, logistics, and communication with internal and external speakers.
• Develop and implement event ROI measurement frameworks and provide recommendations to improve future event strategy and spending.
• Manage the company internal promotional store and related fulfillment activities.
• Oversee ordering, inventory management, and distribution of promotional products across all company locations.
• Establish and maintain strong relationships with promotional vendors and suppliers.
• Coordinate promotional item logistics and ensure inventory availability for events and employees.
• Support and promote branded merchandise initiatives among internal stakeholders and departments.
• Research and monitor trends within the upstream oil and gas industry.
• Maintain and elevate the company brand image and industry presence.
• Perform other duties as assigned.

Requirements

• Strong event planning and project management experience.
• Experience developing budgets, managing vendors, and coordinating event logistics.
• Proficiency in Adobe Illustrator.
• Proficiency in Microsoft Office Suite.
• Excellent written and verbal communication skills.
• Strong presentation and public speaking coordination skills.
• Ability to analyze event performance and develop ROI-based improvement strategies.
• Creative thinker with strong organizational and time-management skills.
• Ability to work independently and collaboratively in a team-oriented environment.
• Service-oriented mindset with strong customer focus.

Qualifications

• Bachelor’s degree in a related field.
• 5-8+ years of event management experience.
• Experience managing trade shows, conferences, corporate events, and promotional programs preferred.
• Intermediate understanding of upstream oil and gas and/or drilling operations preferred.
• Ability to lift up to 40 pounds.

Additional Details

This position requires travel and supports company branding, customer engagement, and promotional initiatives across the organization.

About Us

Our People, Our Service, and Our Technology Ulterra is the #1 PDC drill bit partner in North America. Operating worldwide, we deliver superior drilling technology to companies producing the energy that powers our lives. We constantly push the boundaries of known technology to come up with new ways to improve drilling performance with higher rates of penetration (ROP) and unique designs for challenging conditions, while providing outstanding support from dedicated people.