Senior Event Planner, Global Events & Activations

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

About the Role

The Senior Event Planner is an experienced event marketer responsible for supporting the Global Events & Activations team in translating marketing objectives into world-class live experiences that support commercial goals, strengthen brand perception, and create meaningful engagement with players. Reporting to the Senior Manager, Global Events & Activations, this role will own the end-to-end development of events & activations for assigned campaigns, from initial briefing and planning through agency management, production, global rollout, and post-campaign evaluation.

The role will work collaboratively with Global Marketing, Game Studios, PR, Social, Partnership, Influencer, and Territory Marketing teams to ensure every activation delivers against a unified global vision while allowing flexibility for local market execution. This is a highly collaborative role requiring equal strengths in marketing judgement, creative development, and production leadership. Success will come from the ability to influence stakeholders, simplify complexity, and confidently lead programs that inspire audiences across the world.

Responsibilities

• Lead assigned activation initiatives for global marketing campaigns, many with a U.S. focus, from briefing through delivery and evaluation, translating marketing objectives into clear and actionable plans.
• Partner with Games Marketing, Brand and Hardware Marketing, Studios, Partnerships, Sponsorships, PR, Social, Influencer, and Territory Marketing teams to define the role of events within broader go-to-market plans and identify opportunities for creators, content, and earned media.
• Develop events briefs and guide agencies from concept through programming, production, and live delivery, balancing creative ambition with budget, timeline, and operational feasibility.
• Manage agencies, suppliers, budgets, statements of work, schedules, and technical or onsite operations to deliver high-quality experiences.
• Present activation frameworks to territory teams, review local proposals, and provide guidance that maintains a unified global vision while allowing appropriate market flexibility.
• Ensure programs meet Creative, Legal, Corporate Security, and Health & Safety requirements, supported by clear risk assessments, operational plans, and delivery schedules.
• Define KPIs, lead post-event reporting, and share insights and recommendations that strengthen future campaigns and the Global Events & Activations Strategy.

Requirements

• Approximately 8+ years of relevant experience in experiential marketing, events, or production within gaming, entertainment, media, or technology.
• Proven experience leading global experiential campaigns from strategy and creative development through production, rollout, and evaluation.
• Strong integrated marketing, stakeholder, and agency management skills, including the ability to influence senior partners and build trusted relationships.
• Commercial awareness and production expertise, including budgets, suppliers, governance, risk assessments, and Health & Safety requirements.
• Ability to balance strategic thinking and creative ambition with operational feasibility, timelines, and business priorities.
• Clear, confident communicator who is equally comfortable presenting to senior leadership as well as supporting onsite delivery.

Benefits

• Top-tier benefits package that includes medical, dental, and vision coverage.
• Matching 401(k) retirement plan.
• Paid time off and wellness program.
• Coveted employee discounts for Sony products.
• Eligibility for a bonus package.

Pay

The estimated base pay range for this role is $146,400—$219,600 USD.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Individual base pay will be determined based on job-related factors such as knowledge, skills, experience, and location, and may vary in line with our hybrid working policy.