Senior Engineer -Creative Marketing
About the role
Catalyst Brands is seeking a Senior Engineer, Creative Marketing to help build platform capabilities across customer, marketing, and digital touchpoints to accelerate growth. In this role you will sit at the intersection of technology and creative strategy, bringing a deep understanding of the Creative Marketing space and its specialized toolsets. You will lead the technical execution of marketing initiatives, integrating all of the brands—JCPenney, Aeropostale, Brooks Brothers, Lucky, and Nautica—into a new Creative Marketing stack that includes a Campaign and Workflow tool, Digital Asset Management, and a Studio Production Platform. A critical focus will be designing composable architectures and integrating cutting‑edge Enterprise AI capabilities.
Responsibilities
- Composable Marketing Technology Architecture: Design and develop technology solutions that power creative marketing campaigns, utilizing a composable solution space to seamlessly integrate best‑of‑breed creative, marketing, and data platforms.
- Creative Marketing Stack Integration: Act as a key technical contributor in the implementation, integration, and continuous optimization of the new Creative Marketing stack—specifically the Campaign and Workflow tool, Digital Asset Management (DAM) system, and Studio Production Platform—to streamline end‑to‑end creative operations and asset lifecycles.
- AI‑Driven Creative Workflows: Champion the rollout of Catalyst Brand Enterprise AI tools, unlocking native AI capabilities within the creative toolsets and integrating standalone AI/ML solutions to optimize asset creation, intelligent tagging, and personalization.
- Platform Integration: Partner closely with cross‑functional teams to build and scale Customer 360 capabilities and Cross‑Brand Loyalty programs, ensuring seamless data flow between systems such as the CDP, CRM, and the new Creative Marketing stack.
- Mentorship & Best Practices: Drive engineering excellence by mentoring junior engineers, establishing coding standards, and strategically aligning technical decisions with clear business outcomes.
Required Qualifications
- 5‑7+ years of software engineering experience developing enterprise applications and integrations.
- Experience building APIs, web services, and scalable software solutions.
- Experience with cloud platforms such as AWS.
- Experience integrating enterprise applications, SaaS platforms, and third‑party solutions.
- Experience with content management, digital asset management, customer experience, e‑commerce, or similar enterprise platforms.
- Familiarity with AI, machine learning, automation, or emerging technologies and their application to business problems.
- Strong collaboration and communication skills with cross‑functional teams.
- Education: Bachelor’s degree in computer science, engineering, or a related field, or equivalent practical experience.
Preferred Qualifications
- Experience with Marketing Technology, CMS, or DAM platforms.
- Experience implementing AI, automation, analytics, or workflow optimization solutions.
- Experience with Sitecore, Bynder, Adobe Experience Manager, or similar platforms.
- Experience in retail, e‑commerce, digital marketing, or customer‑facing digital platforms.
- Exposure to Generative AI, LLMs, Copilot technologies, or AI‑powered business solutions.
- Experience mentoring engineers and leading technical initiatives.
Technical Skills
- Strong proficiency in one or more programming languages such as C#, Java, Python, JavaScript, React, Node, or TypeScript.
- Hands‑on experience with SQS, Kafka, or building and managing distributed messaging systems.
- Experience designing, developing, and supporting enterprise applications and integrations.
- Experience building APIs, web services, and microservices.
- Experience with AWS cloud services and modern software development practices.
- Understanding of software architecture, security, scalability, and performance optimization.
- Experience working with structured and unstructured data.
Benefits
- Medical, dental, and vision insurance starting on day one.
- Term life insurance.
- Paid vacation and holidays.
- 401(k) Savings Plan with company match.
- Associate discount on merchandise across all Catalyst Brands.
- Opportunities for growth and development through training programs and advancement pathways.
- Collaborative and supportive culture that values teamwork, respect, and employee success.
About Catalyst
Catalyst Brands unites the rich heritages of five iconic American retail brands under a single powerhouse portfolio. Leveraging shared history, resources, and top‑tier industry talent, Catalyst aims to ignite these beloved brands and make fashion accessible to all.
Pay
USD $103,500.00 – USD $147,750.00 per year.