Senior Email Marketing Specialist - Main Library
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. Do not include Job ID. Remove boilerplate: EEO, diversity statement, etc. Also remove "Our Commitment to Diversity" etc. Also remove "What We Offer:"? Actually benefits are described there; we need to include Benefits section if posting actually states them. The posting includes "What We Offer:" with benefits list. So we should include a Benefits section with that content.
Pay Range: The posting includes Pay Range: $60,486.40 - $101,836.80 (commensurate with experience). The instruction says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state Pay Range, but also says "(commensurate with experience)" which is placeholder? It says "commensurate with experience" which is a phrase indicating variable. The instruction says: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). So we should not include a Pay section because the pay range includes "commensurate with experience" which is considered filler? The range is given but with that qualifier. The instruction says never create Pay section unless posting actually states them. It does state a range, but also includes "commensurate with experience". The phrase is filler. Might be safer to omit Pay section because it's not a concrete number? However they gave numbers. The instruction: "never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD")". If we include Pay section with the range, the text includes "commensurate with experience". That is filler. So we should not include Pay section.
Schedule: Not mentioned besides "40 hrs./Exempt/Full-time" in job title line. That's schedule info but it's in the title line; we should not repeat job title as heading. Could we include a Schedule section? The posting does not explicitly state schedule besides that. It's in the job title line: "Senior Email Marketing Specialist (40 hrs./Exempt/Full-time)". That is schedule info. But we are not to repeat job title as heading; but we could extract schedule info and put in a Schedule section? The instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state schedule in parentheses. Might be considered stated. However we should avoid creating thin sections. Could combine schedule into a short paragraph under a general "About the role"? But we have About the Position section. Could include schedule info there as prose.
Benefits: we have a Benefits section with list.
Responsibilities: we have "What You’ll Do:" list.
Requirements/Qualifications: we have "Minimum Qualifications:" list.
We also have "About the Position:" prose.
We need to use
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections with real content.
Thus we will have:
About the Position
... prose from About the Position paragraph.
Responsibilities
- ... each bullet from What You’ll Do.
Minimum Qualifications
- ... each bullet from Minimum Qualifications.
Optionally we could split Qualifications and Skills separate, but we have qualifications list includes skills. Could keep as one section.
Benefits: Benefits
- ... each bullet from What We Offer list.
We should not include Pay or Schedule sections.
We must preserve all substantive information, not invent or summarize away detail. So we need to include all bullet points exactly as given.
Let's extract:
About the Position paragraph:
"The Senior Email Marketing Specialist is responsible for Columbus Metropolitan Library’s email marketing program and its impact on customer experience. This position ensures that CML's email marketing efforts are engaging, accessible, customer-centered, and aligned with organizational strategy and goals. The Senior Email Marketing Specialist measures the effectiveness of organizational and branch-specific emails to customers, stakeholders, and staff sent through bulk email platforms; interprets customer behavior; uses analytics, user research, and customer feedback to make data-informed recommendations that improve customer outcomes. Working closely with cross-functional departments across the organization, this role helps to shape strategy, prioritize engagement, and ensure consistent, high-quality experiences for customers and staff."
That's the prose.
Now What You’ll Do bullets:
- Serves as CML’s subject matter expert on email marketing, using analytics, customer feedback, usability research, and industry best practices to identify opportunities, prioritize enhancements, and guide decision-making.
- Serves as the day-to-day business lead for CML's email newsletters to multiple audiences, ensuring content and experiences are effectively managed, maintained, and continuously improved. This role would also provide support for the Development team’s email program.
- Accountable for the performance of CML's email marketing program through establishing key performance indicators (KPIs), monitoring trends, tracking and reporting metrics, and using analytics to make recommendations that improve the customer experience and advance CML’s strategies.
- Partners with the Insights team to analyze customer research and platform data, translating findings into actionable improvements.
- Partners with IT and email vendor on platform needs, AI initiatives, and accessibility standards.
- Works collaboratively with fellow Marketing team members, Public Services, Development and the Columbus Metropolitan Library Foundation, Government Relations & Advocacy and the Friends of the Library, and other stakeholders to develop email content aligned with organizational priorities.
- Develops and maintains processes for collecting customer and employee feedback and incorporates those insights into ongoing improvements to CML’s email marketing efforts.
- Champions user-centered design principles and digital best practices while educating CML team members and stakeholders on email trends, performance, and opportunities for improvement.
- Performs additional duties as assigned.
Now Minimum Qualifications bullets:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 3-5 years of professional experience in email marketing, digital marketing, and analytics.
- Expertise working with email marketing platforms, email service providers (ESPs), and content management systems (CMS)
- Expertise in managing and optimizing email marketing using analytics and customer insights.
- Experience writing and editing email content, following established voice and brand standards.
- Experience developing reports, performance dashboards, and actionable recommendations based on email metrics.
- Experience leading projects and collaborating with cross-functional teams.
- Strong analytical, communication, project management, and stakeholder management skills.
- Experience supporting email marketing within multi-site digital ecosystems preferred.
- Experience with customer journey mapping, usability testing, A/B testing, or conversion rate optimization preferred.
- Experience working with AI-enabled digital tools or personalization strategies preferred.
Note: Some bullets have trailing spaces or line breaks; we keep as is.
Now Benefits list from "What We Offer:":
- A robust benefits package that supports your physical, mental, and financial well-being.
- Comprehensive medical, dental, and vision plans to meet your healthcare needs.
- A qualified employer for Public Service Loan Forgiveness.
- Access to mental health resources and employee assistance programs for your peace of mind.
- Generous paid time off and leave options to balance your work and personal life.
- Participation in the Ohio Public Employees Retirement System (OPERS) and additional investment & savings plans.
- A variety of voluntary and supplemental insurance plans to complement your lifestyle.
- Comprehensive overview of our benefits: https://www.columbuslibrary.org/employee-benefits/
Note: The last bullet includes a URL; we keep it.
We should not include the "Learn more about Our Employee Experience:" link etc. That's boilerplate? It's part of benefits? Actually it's separate after diversity statement. It's not part of benefits; it's a link to employee experience. That could be considered boilerplate? It's not EEO but it's a link. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The employee experience link is not exactly boilerplate but it's a link to more info; could be considered navigation? Might be safe to keep? It's not a benefit per se; it's a link to learn more about employee experience. The instruction says remove boilerplate; this is not EEO but it's a link to more info. Might be considered navigation. Safer to omit it. The benefits list we captured ends at the comprehensive overview link. The employee experience link is separate; we can drop it.
Now we need to output only HTML fragment, no /, no markdown.
Thus:
About the Position
The Senior Email Marketing Specialist is responsible for Columbus Metropolitan Library’s email marketing program and its impact on customer experience. This position ensures that CML's email marketing efforts are engaging, accessible, customer-centered, and aligned with organizational strategy and goals. The Senior Email Marketing Specialist measures the effectiveness of organizational and branch-specific emails to customers, stakeholders, and staff sent through bulk email platforms; interprets customer behavior; uses analytics, user research, and customer feedback to make data-informed recommendations that improve customer outcomes. Working closely with cross-functional departments across the organization, this role helps to shape strategy, prioritize engagement, and ensure consistent, high-quality experiences for customers and staff.
Responsibilities
- Serves as CML’s subject matter expert on email marketing, using analytics, customer feedback, usability research, and industry best practices to identify opportunities, prioritize enhancements, and guide decision-making.
- Serves as the day-to-day business lead for CML's email newsletters to multiple audiences, ensuring content and experiences are effectively managed, maintained, and continuously improved. This role would also provide support for the Development team’s email program.
- Accountable for the performance of CML's email marketing program through establishing key performance indicators (KPIs), monitoring trends, tracking and reporting metrics, and using analytics to make recommendations that improve the customer experience and advance CML’s strategies.
- Partners with the Insights team to analyze customer research and platform data, translating findings into actionable improvements.
- Partners with IT and email vendor on platform needs, AI initiatives, and accessibility standards.
- Works collaboratively with fellow Marketing team members, Public Services, Development and the Columbus Metropolitan Library Foundation, Government Relations & Advocacy and the Friends of the Library, and other stakeholders to develop email content aligned with organizational priorities.
- Develops and maintains processes for collecting customer and employee feedback and incorporates those insights into ongoing improvements to CML’s email marketing efforts.
- Champions user-centered design principles and digital best practices while educating CML team members and stakeholders on email trends, performance, and opportunities for improvement.
- Performs additional duties as assigned.
Minimum Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 3-5 years of professional experience in email marketing, digital marketing, and analytics.
- Expertise working with email marketing platforms, email service providers (ESPs), and content management systems (CMS)
- Expertise in managing and optimizing email marketing using analytics and customer insights.
- Experience writing and editing email content, following established voice and brand standards.
- Experience developing reports, performance dashboards, and actionable recommendations based on email metrics.
- Experience leading projects and collaborating with cross-functional teams.
- Strong analytical, communication, project management, and stakeholder management skills.
- Experience supporting email marketing within multi-site digital ecosystems preferred.
- Experience with customer journey mapping, usability testing, A/B
for prose. We must not repeat job title as heading. Do not include Job ID. Remove boilerplate: EEO, diversity statement, etc. Also remove "Our Commitment to Diversity" etc. Also remove "What We Offer:"? Actually benefits are described there; we need to include Benefits section if posting actually states them. The posting includes "What We Offer:" with benefits list. So we should include a Benefits section with that content. Pay Range: The posting includes Pay Range: $60,486.40 - $101,836.80 (commensurate with experience). The instruction says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state Pay Range, but also says "(commensurate with experience)" which is placeholder? It says "commensurate with experience" which is a phrase indicating variable. The instruction says: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). So we should not include a Pay section because the pay range includes "commensurate with experience" which is considered filler? The range is given but with that qualifier. The instruction says never create Pay section unless posting actually states them. It does state a range, but also includes "commensurate with experience". The phrase is filler. Might be safer to omit Pay section because it's not a concrete number? However they gave numbers. The instruction: "never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD")". If we include Pay section with the range, the text includes "commensurate with experience". That is filler. So we should not include Pay section. Schedule: Not mentioned besides "40 hrs./Exempt/Full-time" in job title line. That's schedule info but it's in the title line; we should not repeat job title as heading. Could we include a Schedule section? The posting does not explicitly state schedule besides that. It's in the job title line: "Senior Email Marketing Specialist (40 hrs./Exempt/Full-time)". That is schedule info. But we are not to repeat job title as heading; but we could extract schedule info and put in a Schedule section? The instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state schedule in parentheses. Might be considered stated. However we should avoid creating thin sections. Could combine schedule into a short paragraph under a general "About the role"? But we have About the Position section. Could include schedule info there as prose. Benefits: we have a Benefits section with list. Responsibilities: we have "What You’ll Do:" list. Requirements/Qualifications: we have "Minimum Qualifications:" list. We also have "About the Position:" prose. We need to use
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections with real content.
Thus we will have:
About the Position
... prose from About the Position paragraph.
Responsibilities
- ... each bullet from What You’ll Do.
Minimum Qualifications
- ... each bullet from Minimum Qualifications.
Benefits
- ... each bullet from What We Offer list.
About the Position
The Senior Email Marketing Specialist is responsible for Columbus Metropolitan Library’s email marketing program and its impact on customer experience. This position ensures that CML's email marketing efforts are engaging, accessible, customer-centered, and aligned with organizational strategy and goals. The Senior Email Marketing Specialist measures the effectiveness of organizational and branch-specific emails to customers, stakeholders, and staff sent through bulk email platforms; interprets customer behavior; uses analytics, user research, and customer feedback to make data-informed recommendations that improve customer outcomes. Working closely with cross-functional departments across the organization, this role helps to shape strategy, prioritize engagement, and ensure consistent, high-quality experiences for customers and staff.
Responsibilities
- Serves as CML’s subject matter expert on email marketing, using analytics, customer feedback, usability research, and industry best practices to identify opportunities, prioritize enhancements, and guide decision-making.
- Serves as the day-to-day business lead for CML's email newsletters to multiple audiences, ensuring content and experiences are effectively managed, maintained, and continuously improved. This role would also provide support for the Development team’s email program.
- Accountable for the performance of CML's email marketing program through establishing key performance indicators (KPIs), monitoring trends, tracking and reporting metrics, and using analytics to make recommendations that improve the customer experience and advance CML’s strategies.
- Partners with the Insights team to analyze customer research and platform data, translating findings into actionable improvements.
- Partners with IT and email vendor on platform needs, AI initiatives, and accessibility standards.
- Works collaboratively with fellow Marketing team members, Public Services, Development and the Columbus Metropolitan Library Foundation, Government Relations & Advocacy and the Friends of the Library, and other stakeholders to develop email content aligned with organizational priorities.
- Develops and maintains processes for collecting customer and employee feedback and incorporates those insights into ongoing improvements to CML’s email marketing efforts.
- Champions user-centered design principles and digital best practices while educating CML team members and stakeholders on email trends, performance, and opportunities for improvement.
- Performs additional duties as assigned.
Minimum Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 3-5 years of professional experience in email marketing, digital marketing, and analytics.
- Expertise working with email marketing platforms, email service providers (ESPs), and content management systems (CMS)
- Expertise in managing and optimizing email marketing using analytics and customer insights.
- Experience writing and editing email content, following established voice and brand standards.
- Experience developing reports, performance dashboards, and actionable recommendations based on email metrics.
- Experience leading projects and collaborating with cross-functional teams.
- Strong analytical, communication, project management, and stakeholder management skills.
- Experience supporting email marketing within multi-site digital ecosystems preferred.
- Experience with customer journey mapping, usability testing, A/B