Senior Email Marketing Analyst

About the role

Opensity Solutions is the largest tech‑enabled managed services organization serving leading law firms, financial institutions and professional services firms. At Opensity, we provide integrated operational platforms, automation and advisory services that enable clients to modernize operating models, reduce cost and accelerate growth. Our capabilities include IT and technology solutions, document processing and administrative support, marketing and communications, billing and AP/AR services, records and information governance, workflow automation, consulting and hospitality and facilities services.

Our mission is to provide modernized technology platforms, elevated technology support, and valuable insights, empowering our clients to excel in what they do best.

The Senior Email Marketing & CRM Analyst will support the planning, execution, optimization, and reporting of email marketing campaigns while serving as a key steward of CRM data quality and integrity. This role will manage end‑to‑end email campaigns—including content development, audience segmentation, landing pages, testing, and performance measurement—while ensuring CRM data accuracy, governance, and usability to support marketing and business development initiatives. This role sits at the intersection of marketing execution and data integrity, ensuring that campaigns are not only compelling and well‑executed, but also powered by accurate, reliable CRM data. This position plays a critical role in driving engagement, improving campaign effectiveness, and maintaining reliable data that enables informed decision‑making across marketing and business teams. This is a remote position for candidates in the Eastern Time Zone.

Responsibilities

• Plan, execute, and measure end‑to‑end email marketing campaigns, including email creation, audience segmentation, landing page development, and deployment
• Build and manage email campaigns using marketing automation and email service platforms (e.g., Vuture or similar tools)
• Develop and implement audience segmentation and targeting strategies to maximize relevance and engagement
• Create, edit, and post content and landing pages within a content management system (Sitecore preferred)
• Conduct A/B testing to optimize open rates, click‑through rates, bounce rates, and unsubscribe rates
• Monitor campaign performance and provide insights and recommendations to improve KPIs and campaign effectiveness
• Collaborate with internal stakeholders to ensure email and landing page content aligns with brand standards and business objectives
• Maintain data standards, naming conventions, and governance processes within the CRM system (e.g., InterAction, Salesforce, or similar)
• Perform regular data audits, cleansing, and validation to support segmentation, reporting, and campaign execution
• Partner with marketing, business development, and operations teams to resolve data issues and improve data usability
• Document data processes, standards, and best practices to support ongoing compliance and consistency
• Create and maintain reports and dashboards to track email campaign performance, audience engagement, and CRM data health

Requirements

• Bachelor’s degree in marketing, communications, or a related field with 5+ years of experience
• Experience managing email marketing campaigns using marketing automation or