Senior Email Marketing Analyst

Job Description

The Senior Email Marketing & CRM Analyst will support the planning, execution, optimization, and reporting of email marketing campaigns while serving as a key steward of CRM data quality and integrity. This role will manage end‑to‑end email campaigns—including content development, audience segmentation, landing pages, testing, and performance measurement—while ensuring CRM data accuracy, governance, and usability to support marketing and business development initiatives. This role sits at the intersection of marketing execution and data integrity, ensuring that campaigns are not only compelling and well‑executed, but also powered by accurate, reliable CRM data. This position plays a critical role in driving engagement, improving campaign effectiveness, and maintaining reliable data that enables informed decision‑making across marketing and business teams.

Responsibilities

• Plan, execute, and measure end‑to‑end email marketing campaigns, including email creation, audience segmentation, landing page development, and deployment
• Build and manage email campaigns using marketing automation and email service platforms (e.g., Vuture or similar tools)
• Develop and implement audience segmentation and targeting strategies to maximize relevance and engagement
• Create, edit, and post content and landing pages within a content management system (Sitecore preferred)
• Conduct A/B testing to optimize open rates, click‑through rates, bounce rates, and unsubscribe rates
• Monitor campaign performance and provide insights and recommendations to improve KPIs and campaign effectiveness
• Collaborate with internal stakeholders to ensure email and landing page content aligns with brand standards and business objectives
• Maintain data standards, naming conventions, and governance processes within the CRM system (e.g., InterAction, Salesforce, or similar)
• Perform regular data audits, cleansing, and validation to support segmentation, reporting, and campaign execution
• Partner with marketing, business development, and operations teams to resolve data issues and improve data usability
• Document data processes, standards, and best practices to support ongoing compliance and consistency
• Create and maintain reports and dashboards to track email campaign performance, audience engagement, and CRM data health

Requirements

• Bachelor’s degree in marketing, communications, or a related field with 5+ years of experience
• Experience managing email marketing campaigns using marketing automation or email service platforms
• Experience working within a CRM system, with demonstrated responsibility for data quality or stewardship
• Strong understanding of email marketing best practices, segmentation strategies, and performance metrics
• Strong project management skills with the ability to manage multiple priorities under tight deadlines
• Exceptional attention to detail and commitment to data accuracy and quality
• Strong written and verbal communication skills
• Experience with CMS platforms (Sitecore preferred)
• Experience with marketing automation tools (e.g., Vuture, Marketo, Pardot) is a plus

Pay

The Compensation range for this role is 27.00 to 30.00 USD per hour and may be eligible for an annual bonus. Actual compensation within that range will be dependent upon the individual's location, skills, experience and qualifications.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Paid Time Off (PTO)

Schedule

This is a remote position for candidates in the Eastern Time Zone.