Senior Email Marketer
Proppel · United States · 3 wk ago
RemoteRemoteArt & CreativeFull-time
Location: Mexico, Colombia, Brazil, and Argentina
About the role
Join a fast-growing, female-founded US-based DTC intimates and apparel brand that generates over $200M in annual revenue with a team of around 100 people. Since launching in 2018, the company has built a category-leading retention program where email and SMS are treated as a core, profitable growth channel, not an afterthought. This is a true ownership role for a senior operator who wants to run the full campaign lifecycle end-to-end.
Responsibilities
- Own and update the email and SMS campaign calendar, filling out upcoming months and absorbing last-minute shifts from product launches without missing a beat.
- Manage the full campaign lifecycle across copywriting, design, QA, and deployment (the team sends daily, so this role focuses on campaigns rather than automated flows).
- Build and run segmentation strategy (RFM, product affinity, cohort behavior) alongside structured A/B and multivariate tests.
- Lead execution of product launches and major promotional moments (like BFCM) across email and SMS.
- Report on performance to leadership and mentor junior and mid-level team members as the retention function grows.
Requirements
- 6+ years in retention, lifecycle, or CRM marketing focused on email and SMS (4+ years considered if coming from a similarly large brand).
- Extensive, advanced Klaviyo experience (non-negotiable), plus Postscript or a similar SMS platform.
- Experience at a mid-to-large Shopify organization, ideally with a headless setup that adds complexity to Klaviyo.
- Strong analytics and segmentation skills, with a clear test-and-learn methodology.
- Solid deliverability fundamentals, sharp project management, and meticulous QA and attention to detail.
- Strong English copywriting and creative ability, plus the flexibility to stay calm when the calendar shifts.
Nice to Have
- Asana experience, since the team relies on it heavily for project management.
- Hands-on experience combining Klaviyo, Postscript, and Shopify in one stack.
Benefits
- Competitive USD salary.
- 100% remote work.
Notes: This is a contractor position. As a contractor, you are responsible for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence.