Senior Editor, Thought Leadership

About the role

As Senior Editor, Thought Leadership, you will be a hands-on editorial force at the heart of ServiceNow's content engine — equal parts strategist, storyteller, and operator. You will shape the ideas we pursue, the angles we take, and the quality of what we publish — primarily for Workflow, ServiceNow's proprietary thought leadership hub.

Responsibilities

• Shape content pillars and storylines for thought leadership, ensuring themes are tightly connected to ServiceNow's value proposition and business priorities
• Partner with integrated marketing leads to ensure the editorial strategy flexes across buying groups and audiences — and identify opportunities to weave or connect these narratives into content into other editorial and research content
• Bring an outside-in perspective to content planning: translate news, trends, and cultural shifts into differentiated editorial ideas
• Uncover the story beneath the story by asking the questions that go beyond the briefing doc to surface unexpected insights, tensions, and perspectives that make thought leadership worth reading
• Define and maintain the editorial calendar for Workflow, ensuring the right mix of cadence, format, and topic to build a consistent publishing rhythm on the platform
• Uphold quality standards and editorial rigor across all content, serving as an active editor for work produced by internal writers, contributors, and external partners
• Develop and pitch compelling story ideas grounded in original research, customer insights, SME perspectives, and market signals
• Conduct interviews, write, and edit long-form articles, executive bylines, human interest pieces, and SEO content destined for Workflow — with the editorial range to see how a feature story could translate into a 90-second video script or social-first format
• Brief and prep executives and SME contributors for content participation, making the process easy and the output strong
• Absess content performance and translate data into actionable editorial recommendations — identifying what's resonating, what isn't, and what to do about it

Qualifications

• Core Competencies: Editorial Craft — Exceptional writing, editing, and story development skills; able to work across formats and adapt voice to different audiences and contexts
• Strategic Thinking — Connects individual stories to broader content strategy and business objectives; thinks in themes and narratives, not just individual pieces
• Tech & AI Fluency — Solid grasp of enterprise technology, AI, and the evolving SaaS landscape; comfortable translating complex topics into clear, compelling content
• Pitching & Ideation — Proactively generates strong story ideas and brings them to the table with clear editorial rationale
• Collaborative Instinct — Knows how to work with stakeholders, executives, and cross-functional partners without losing editorial independence
• Perpetual Curiosity – Voracious consumer of AI news, research, and emerging trends; always reading, always connecting dots, and constantly bringing fresh intelligence into the editorial process

Requirements

• 10–12 years of experience in editorial, journalism, content strategy, or thought leadership — ideally within technology, media, or a related industry
• A strong portfolio of written work demonstrating range: long-form reporting, executive voice content, and human interest pieces
• Demonstrated ability to pitch original ideas and see them through to publication
• Comfort operating as both a strategic contributor and a hands-on executor
• Experience working with cross-functional partners including marketing, design, research, and executive leadership
• Bachelor's degree in journalism, communications, marketing, or a related field

Benefits

For positions in this location, we offer a base pay of $148,400 - $259,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

Schedule

We offer a flexible schedule to accommodate your needs.

Pay

We offer a competitive salary and benefits package.