Senior Editor - Automation & Content Optimization

About the role

The Senior Editor, Automation & Content Optimization plays a critical role in shaping the future of pet health and educational content at Chewy and PetMD. This role sits at the intersection of editorial excellence, data-driven decision-making, and emerging AI capabilities.

Responsibilities

• Lead optimization efforts across a large library of pet health and educational content, improving performance in search, email engagement, social distribution, and referral optimization.
• Partner with SEO, analytics, and marketing teams to identify opportunities and respond quickly to changes.
• Closely work with product teams and engineering to build AI-powered tools to streamline workflows, identify optimization opportunities, and enhance editorial output.
• Optimize articles, headlines, metadata, formatting, and content structure for SEO, engagement, and conversion to product sales.
• Collaborate with social and email teams to adapt editorial content for multi-channel distribution.
• Balance speed and quality, ensuring content updates are accurate, brand-aligned, and trustworthy.

Requirements

• 7+ years of experience in digital publishing, editorial, or content strategy, ideally within health, lifestyle, or e-commerce environments.
• Highly comfortable working with SEO best practices, including keyword strategy, on-page optimization, and performance analysis.
• Hands-on experience with AI tools (e.g., content optimization platforms, generative AI, automation workflows) and understanding how to apply them responsibly in an editorial setting.
• A process orientation and product mindset to the content space.
• Data-driven and comfortable using analytics tools to inform decisions.
• Ability to move quickly and prioritize effectively, especially in response to real-time traffic or performance changes.
• Understanding of content behavior across multiple channels, including organic search, email newsletters, and social media platforms.
• Detail-oriented, with strong editing skills and a commitment to accuracy and clarity.
• Collaborative and communicative, able to work cross-functionally with editorial, SEO, product, and marketing teams.

Qualifications

• Experience working with health or veterinary content.
• Familiarity with content management systems and large-scale content libraries.
• Experience building or refining automated editorial processes.
• Understanding of E-E-A-T principles and content quality standards in regulated or trust-sensitive categories.

Skills

• Strong knowledge of SEO best practices.
• Experience with AI tools and their application in an editorial setting.
• Excellent collaboration and communication skills.
• Ability to balance speed and quality in content creation.

Benefits

Chewy offers a comprehensive benefits package including medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident coverage. Additional perks include parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and discounts such as 10% off pet insurance and 20% off at Chewy.com. Exempt salary team members have unlimited PTO, subject to manager approval. Team members receive six paid holidays per year and may be eligible for paid sick and family leave in compliance with applicable state and local regulations.

Pay

The base salary range for this role is $100,000 - $176,000.00. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.