Senior Distribution Strategist

About the role

The Senior Distribution Strategist is a leadership role reporting to the Director of Editorial Product Strategy (Julie Zeveloff) and serving as a key strategic partner to the Business Development team. This role is responsible for leading Business Insider's off-platform distribution strategy across social platforms, syndication partners, and emerging channels, with a focus on maximizing partner performance, expanding revenue opportunities, and driving audience growth.

Responsibilities

• Strategy & Business Development Partnership Lead
  • Serve as the primary editorial partner to the Business Development team on syndication strategy, partner performance, and off-platform revenue opportunities.
  • Establish a unified framework for evaluating platform ROI, resource allocation, and distribution priorities across the newsroom.
  • Identify opportunities to expand Business Insider's engagement and monetization across existing and emerging platforms.
• Distribution & Platform Management
  • Oversee distribution strategy and performance across YouTube, Facebook, Instagram, TikTok, LinkedIn, X, Apple News, Yahoo, MSN, SmartNews, and future partner platforms.
  • Ensure editorial and video teams are aligned on distribution priorities, workflows, and best practices.
  • Drive platform-specific content optimization strategies for stories, video, newsletters, live events, and short-form content.
  • Monitor platform trends, algorithm changes, and competitive shifts to maintain audience growth and engagement.
• Analytics & Optimization
  • Establish KPIs and reporting frameworks for off-platform performance, audience growth, and partner success.
  • Use platform and audience data to identify growth opportunities, optimize workflows, and inform strategic decision-making.
  • Partner with newsroom leaders to prioritize platforms and initiatives based on performance and business impact.

Qualifications

• Strong commercial instincts and experience supporting audience and revenue growth across external platforms and partnerships.
• Deep understanding of social, syndication, and emerging platform ecosystems, including how distribution strategies impact traffic, engagement, and monetization.
• Strong data fluency, with experience translating analytics into actionable strategy, prioritization, and resource allocation decisions.
• Excellent editorial judgment, a passion for BI's core coverage areas, and a strong understanding of how to package journalism effectively for different audiences and platforms.
• Experience managing fast-moving, cross-functional workflows across editorial, video, audience, and business teams.
• Proven ability to integrate AI tools into the distribution workflow to enhance content packaging, automate routine tasks, and scale off-platform presence, where appropriate, without sacrificing editorial integrity.
• 10+ years of experience in media distribution strategies.

Benefits

• Salary range: $170,000-$180,000 (dependent on skills, experience, and competencies)
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reach out, and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Pay

Salary range: $170,000-$180,000 (dependent on skills, experience, and competencies)

Schedule

N/A