Senior Director, Web & Digital Marketing

About the role

BigPanda is looking for a Senior Director of Web & Digital Marketing to define and own our digital strategy at a pivotal moment for the business. This is a senior leadership role designed for someone who has built and scaled digital marketing functions in B2B SaaS and brings a strong point of view on where digital is headed – particularly as AI reshapes how buyers discover and evaluate solutions. This is a high-impact individual contributor role. You will lead through a carefully managed ecosystem of agencies and contractors, and operate as the internal authority on all things digital – setting strategy, driving execution, and reporting results directly to senior leadership.

BigPanda delivers agentic automation for IT operations. We enable enterprise IT to keep its digital world running by transforming manual and reactive human processes into intelligent, autonomous systems that detect, respond, and prevent IT incidents at machine speed. That's why the world's most trusted brands rely on BigPanda to improve operational efficiency and deliver exceptional service reliability to their customers. We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas.

Responsibilities

• Digital Strategy & Growth in Visibility: Own BigPanda's position in search – today and into the AI-driven future. Set a comprehensive SEO, AEO, and GEO strategy that reflects where buyers are finding answers. Define how we show up across traditional search, AI-generated results, and answer engines — and build the content and technical infrastructure to get us there. Growth in visibility is a strategic priority for this business, and this role owns the outcome.
• Website, Design & Digital Experience: Own the BigPanda website as a business asset – responsible for its performance, its design, its evolution, and ultimately its contribution to pipeline. Lead a website redesign, manage the ongoing roadmap, and ensure the site is continuously optimized for conversion. Set the vision for what the digital experience should be and drive execution at pace.
• Paid Media & Performance Marketing: Set and own paid media strategy with a performance marketing discipline – clear accountability for pipeline contribution, ROI, and spend efficiency. Build a paid program that scales, and know when not to scale until the measurement infrastructure supports it.
• Technology, Security & Compliance: Ensure BigPanda's digital infrastructure is secure, compliant, and integrated. Own website security posture, consent, and GDPR compliance across all web properties, and the integration of MarTech stack into a cohesive digital motion.
• Insights & Reporting: Translate digital performance into strategic decisions. Own web analytics, build reporting infrastructure that gives leadership real-time visibility into traffic, conversion, and pipeline contribution, and present a clear, confident point of view on what the data means and what we should do about it.
• Agency & Vendor Ecosystem: Build and lead a high-performing external ecosystem – agencies, SEO partners, developers, and translation vendors – as primary execution model. Select the right partners, set clear expectations, and drive accountability.

Requirements

• 12+ years in digital marketing with demonstrated, senior ownership of SEO/AEO/GEO, website strategy, paid media, and conversion optimization in B2B SaaS
• Proven experience leading a full website redesign end-to-end – from business case through launch – with a strong eye for design and digital experience
• A genuine, forward-looking point of view on AEO, GEO, and AI-generated search
• A keen eye for design – able to direct agency and creative partners with confidence and a clear aesthetic point of view
• Performance marketing discipline with strong accountability for pipeline contribution and ROI
• Experience owning website security posture