Senior Director for Web and Online Marketing

About the role

The Senior Director of Web and Online Marketing oversees UTEP’s external facing web presence and the Division of Marketing and Communications (Marcomm) digital marketing efforts. Additionally, the Senior Director manages UTEP’s marketing data activity. The Senior Director develops and executes the technology strategy needed to ensure success for all online marketing activity. The Senior Director is a member of the Marcomm leadership team.

Responsibilities

• Leads the Marketing and Communications Web Development and Marketing Analytics (WDMA) team (six staff members plus students)
• Create and monitor performance metrics for each member of the WDMA team
• Create and implement a long term skills development plan to ensure the WDMA team members have the knowhow needed to successfully execute tasks assigned
• Serve on the Marcomm leadership team, providing strategic and tactical input on personnel issues, web development, digital marketing and marketing analytics
• Documents and updates standard operating procedures for the WDMA team
• Plan and implement cyclical web updates to ensure that UTEP.edu makes a significant, demonstrable impact on advancing UTEP’s mission and strategic goals
• Implement best SEO, AEO and GEO practices to ensure UTEP visibility
• Ensure that UTEP.edu and other UTEP sites are secure from attack and compliant with relevant laws and policy
• Meet paid lead generation goals by developing and deploying digital marketing campaigns that utilize paid search, digital display, paid social and AI chat platforms
• Develop and deploy a continuous improvement program to improve the effectiveness of and cost efficiency of digital marketing campaigns, including A/B testing and similar techniques
• Support Marcomm colleagues in cross-platform/multi-platform campaigns that include digital and traditional media
• Ensure that marketing communications flows executed through the CRM are properly deployed and tracked
• Develop and implement a long-term strategy for marketing data collection, storage and reporting
• Generate program market analysis reports and marketing campaign performance reports
• Work with the Sr. Marketing Data Analysts to ensure that marketing data is collected and presented in a format that is actionable by senior leadership
• Complies with all State and University policies

Requirements

• Education: Bachelor’s degree in a technology or marketing related field
• Experience: Five years of supervisory experience/team management
• Experience managing relevant SAS or in-house enterprise software deployments of CMS, CRM or similar platforms

Qualifications

• Deep understanding of Web UX design and trends
• Working knowledge of paid search campaigns and related Google platforms (Analytics, Adwords, etc.)
• Working Knowledge of Web Development Environments, including CMS
• Proficiency in querying SQL databases
• Advanced SEO/AEO
• Knowledge, Skills & Abilities: Strong visual capabilities for data analysis and presentation, Strong attention to detail

Benefits

UTEP offers a comprehensive benefit package including medical, prescription, life insurance, and wellness platform; voluntary benefits such as dental, vision, additional life insurance, UT Flex, short and long-term disability plans; retirement programs; longevity pay; paid vacation & sick leave; paid holidays; employee discounts & perks; and an employee education assistance program. Eligibility for perks and benefits may vary based on part-time or full-time employment.