Senior Director, Thought Leader Liaison: Dermatology/Allergy – US IMM
About the role
The Thought Leader Liaison (TLL) is a field-based commercial strategist and trusted advisor who embeds the voice of Dermatology and Allergy experts into Lilly's most critical commercial decisions — translating external expertise into strategic direction, elevating peer-to-peer education that improves patient outcomes, and strengthening Lilly's long-term leadership in Immunology from prelaunch through commercialization.
This role is geography-anchored, relationship-owned, and execution-driven: ~85% of time is spent executing with customers and shaping the local market, with ~15% on selective oversight and sustainability.
The TLL is the primary commercial steward of the expert ecosystem in their assigned geography — maintaining a prioritized view of contracted faculty, rising stars, and emerging influencers, including HCPs, Key Office Staff (KOS), and Dermfluencers.
Responsibilities
- Build and sustain deep partnerships with 30–40 Dermatology and Allergy Thought Leaders (HCPs and KOS) in the assigned geography; identify the next wave of TLs that improve local patient outcomes.
- Maintain a prioritized view of contracted faculty, rising stars, and emerging influencers; conduct annual faculty assessment to ensure a diverse, high-performing panel.
- Engage current and rising TLs early to shape Lilly's direction upstream; coach and develop faculty through monthly in-clinic and live touchpoints.
- Lead Dermfluencer identification as a core capability and manage the LUSA partnership in coordination with Brand.
- Translate brand strategy into local behavior change — deploy P2P and expert influence to drive adoption in priority geographies.
- Generate fewer, higher-quality insights that directly influence upstream commercial decisions; deliver structured insight initiatives back into the brand.
- Maintain precision presence at priority local and regional congresses; provide post-congress synthesis with clear "so what / now what" actions.
- Partner with Market Research on key insights; own ecosystem (RHM) stewardship and partnership with Field on the external TL landscape.
- Coach faculty for clinical aptitude and podium excellence; ensure compelling, credible, and fully compliant P2P education.
- Own the strategic faculty and content lens — operational logistics sit with Strategy & Ops / DRIVE. Develop vision for sales force P2P educational initiatives and create sales meeting workshop content.
- Selective Execution Oversight & Internal Alignment — Attend brand meetings selectively — driven by strategic value, not routine presence; review outputs and unblock decisions rather than chase.
- Create FCAPs and RFSs for brand-related needs; train sales reps on P2P procedures and strategic use of programming.
- Complete required clinical, compliance, and ITP training; adhere to all company compliance policies and external obligations.
Qualifications
- Bachelor's Degree
- Professional certification or license required to perform in this position if required by a specific state
- Valid US driver’s license and acceptable driving record are required
- Qualified applicants must be authorized to be employed in the United States
Preferred Skills
- Senior-leader performance management behaviors (prior sales or marketing leadership)
- Prior Marketing or TLL experience
- Prior launch experience
- Expertise with US affiliate marketing approval processes and external agency/vendor management
- High clinical aptitude for complex biologic discussions in Dermatology and Allergy
- Demonstrated ability to translate insights into strategic brand input and to shape local markets through measurable behavior and adoption changes
- Excellent communication, problem-solving, self-management, and influence skills — with and without authority — in unstructured, evolving environments
- Knowledge of regional market dynamics and TL relationships; ability to apply all Compliance Policies and Good Promotional Practices