Senior Director, Strategic Planning
About the role
The Senior Director is a critical role within Tinuiti’s Strategic Planning team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning capability and is the primary media planning lead on multiple or complex client accounts.
Responsibilities
Leading the end to end strategic planning capability on your key client(s) as well as, ensuring all plans integrate seamlessly across every media channel type, including offline, online, upper-, mid-, and lower-funnel environments, advancing our strategic media capabilities across the broader team
Orchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth
Serve as the team’s most advanced educator and translator of media fundamentals, able to explain core planning concepts, such as audience architecture, media math, reach curves, investment allocation logic, channel roles, measurement frameworks, both to hands-on client practitioners and to VP+ executives
Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
Produce & templatize the core outputs of Tinuiti’s planning tool suite
Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
C-Level partnership by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. Be a critical stakeholder in the development of Tinuiti’s planning tool partners. Evaluate and roadmap the further development of Tinuiti’s suite of tools
Lead consultancy opportunities focused on media mix and audience development
Creatively craft information into concise stories that engages, inspires, and motivates
Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IAT
Partner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growth
Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency
Requirements
- 12+ years of media strategy and planning experience
- Omnichannel media planning experience across the marketing funnel
- Experience working with major retail, eCommerce, or CPG brands
- Strong POV of industry planning, insights, and competitive tools
- Expert knowledge of the media landscape
- Knowledge across planning and research tools, example: Kantar, Similar Web, Pathmatics, etc.
- Ability to build relationships with clients and peers (trusted advisor)
- Strong written and oral communication skills, specifically around presentation and executive-level story-telling
- Ability to travel to onsite meetings 1-2 times a month at most