Senior Director, Strategic Finance - Flag Business

About The Role

Flow is seeking a Senior Director of Strategic Finance to support its Flag Business, the company’s core Property Management platform. This role is the primary finance partner to the Business Lead of Flag Business and reports directly to the CFO. You will operate as an embedded business partner within the Property Management organization, driving operational performance, profitability, scalability, and growth.

Responsibilities

• Serve as the lead finance partner to the Business Lead for Flag Business (Property Management).
• Provide financial and operational insights to support strategic decisions, growth, and efficiency.
• Act as a trusted advisor on performance management, pricing, resource allocation, and profitability.
• Help translate operational objectives into measurable financial outcomes and KPIs.
• Support acquisitions, market expansion, and new service offerings through financial analysis and scenario modeling.

Financial Planning & Performance Management

• Lead budgeting, forecasting, long-range planning, and monthly financial reviews for the Flag Business platform.
• Build operational and financial models for performance drivers, labor efficiency, customer retention, occupancy, margins, and growth.
• Deliver variance analysis and recommendations to improve business performance.
• Monitor and analyze key operating metrics across the property management portfolio.
• Drive forecasting accuracy and business visibility through real-time analytics.

AI, Analytics & Finance Innovation Champion

• Ai-enabled analytics, automation, and reporting tools across the Property Management finance function.
• Use predictive analytics to improve forecasting, operational planning, and decision speed.
• Partner with Technology and Operations to improve data infrastructure and automation.
• Identify opportunities to streamline workflows and eliminate manual processes using AI and automation technologies.
• Help build a next-generation finance organization aligned with Flow’s innovation-first culture.

Reporting & Executive Communication

• Prepare executive-level dashboards, KPIs, board materials, and management reporting packages.
• Deliver clear, actionable insights to finance and operational leadership.
• Create business performance narratives that connect operational activity to financial outcomes.
• Support lender, investor, and executive reporting.

Cross-Functional Collaboration

• Partner closely with Accounting, Operations, Asset Management, Revenue Management, and Technology teams.
• Improve alignment between operational execution and financial planning processes.
• Drive consistency in reporting methodologies, data governance, and performance measurement standards across the business.
• Assist in evaluating organizational investments, staffing models, vendor relationships, and operational initiatives.