Senior Director, Social Media and Influencer Growth Marketing

Location: New York, NY – US-based candidates only, no visa sponsorship available.

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Own the strategy and transformation plan for social-first integration
• Develop social media strategies for top consumer brands like Norton and the company
• Create social strategies that engage large community audiences
• Build an encompassing social ecosystem that combines organic, paid, and influencer lines of effort
• Collaborate with cross-functional teams to embed social as a growth tool
• Establish measurement frameworks that connect social efforts to business outcomes
• Lead the development of the social and influencer team and capabilities

Qualifications

• 15+ years in social media, influencer marketing, or brand strategy for global brands
• Experience leading and scaling a team in a transformation setting
• Proven ability to build comprehensive social ecosystems around brand launches
• Background in influencer and creator program management
• Familiarity with leveraging creative teams to develop socially-driven campaigns

Pay

$230,000 – $290,000 annually

Benefits

• 401(k) retirement plan with company match
• Health Savings Account (HSA) funding up to $1,500 annually
• Wellness/fitness reimbursement up to $375 per year
• Sustainable home improvement allowance up to $500 per year
• Tuition/education reimbursement up to $5,250 per year