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Senior Director, Programmatic Sales Strategy and Activation

Cadent · New York, NY · 1 mo ago
Business Development$180k/yrFull-time

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.

Responsibilities

  • Lead GTM programmatic sales efforts. Partner with the sales team in both pre-sale and post-sale environments to close deals and drive net-new programmatic dollars.

  • Act as the internal SME, educating the sales organization on our programmatic offerings, identifying the right moments to push programmatic deals, and establishing clear guidance on goals and compensation.

  • Partner with regional sales and Hold Co leads to coordinate regional activation plans.

  • Spearhead the process for SSP accreditation and verification from Hold Cos and other large agencies (e.g., PMX / Publicis).

  • Act as the primary point of contact and lead the strategy for any Agency SSP RFIs.

  • Coordinate seamlessly with CIM leadership, Product Marketing, and Sales to maximize the impact of our programmatic narrative.

  • Own and surpass programmatic sales quotas. Partner with Rev Ops and executive leadership on programmatic sales pipeline development, tracking, and forecasting.

  • Coordinate with CIM leadership and the Product team to ensure market feedback informs the roadmap and that new products/solutions are successfully brought to market.

Qualifications

  • Experience: 7+ years in programmatic advertising, ad tech, or media sales, with deep expertise in SSPs, DSPs, and programmatic deal structures (PMPs, PG, etc.).

  • Industry Knowledge: Strong understanding of the agency landscape, specifically Hold Co structures and their programmatic verification/accreditation processes.

  • Sales Acumen: Proven ability to manage to—and exceed—sales quotas and goals, with experience partnering with Revenue Operations on pipeline management.

  • Collaborative Leader: Track record of successfully partnering with and enabling highly matrixed, cross-functional sales, product, and marketing teams.

  • Communication: Exceptional presentation and communication skills; capable of translating complex technical concepts into clear, actionable sales strategies.

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