Senior Director Product Marketing (Unit 42)

About the role

The marketing leader for our Unit 42 portfolio is responsible for the success of Palo Alto Networks' industry-leading threat intelligence, threat hunting, incident response (IR), managed detection and response (MDR), and proactive security services. This role sets the strategic direction and owns the positioning for our end-to-end Unit 42 business, driving customer acquisition, pipeline, and thought leadership to meet business objectives.

Responsibilities

• Own the overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, focusing on how services can drive product pull-through.
• Lead positioning for Unit 42 to establish a bold, differentiated point of view across all service categories.
• Deliver world-class thought leadership (e.g., threat reports, adversary attribution, and ongoing threat/attack campaign reporting) that elevates Unit 42, Cortex, and Palo Alto Networks overall brand in security operations.
• Work with direct reports to develop marketing plans and evaluate key marketing initiatives as well as tentpole programs to achieve growth targets.
• Establish clear and consistent marketing performance metrics and communicate these across company leadership.
• Recognize new market opportunities and influence go-to-market priorities.
• Ensure each business is positioned in a way that resonates with customers and aligns with our messaging reflecting the value we bring.
• Understand buyer personas and collaborate with sales leadership to amplify the Unit 42 value propositions and sales plays within the company.

Qualifications

• 15+ years of experience in enterprise marketing, including previous product marketing leadership experience.
• Demonstrated track record of deep knowledge in cybersecurity services and threat research.
• Strategic and analytical mindset with the ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences.
• Strong analytical, leadership, and partnering skills.
• A blend of marketing, business, and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market.
• Demonstrated ability to champion an AI-first approach within marketing operations, utilizing advanced automation tools to streamline content development, scale enablement assets, and uncover data-driven target audience insights.
• Experience of the full product lifecycle management from business planning to launch to program management and measurement.
• Able to be a good storyteller and influence up, down, and across functions to peers and collaborate among multiple groups.
• An MBA is highly preferred.

Additional Information

The team at Palo Alto Networks offers high-impact work and the chance to change the future of digital security globally. The marketing leader will be part of creating industry-leading content in response to rapidly growing threats. Compensation disclosure: The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. $252,000.00 - $346,500.00/yr. Our commitment: We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No.