Senior Director, Product Management

Role Commitments

Drive the long-term hardware product vision, strategy, and multi-year roadmap that supports membership growth, revenue, and category leadership
Lead and develop a high-performing hardware Product Management team, instilling rigor in PRDs, business cases, prioritization, and Phase Gate execution
Improve product-market fit and commercial performance through structured voice-of-customer programs, competitive intelligence, and disciplined post-launch tracking
Drive portfolio investment recommendations across sustaining, new product introduction (NPI), and disruptive innovation — balancing near-term commitments with long-term platform bets
Partner on pricing, positioning, and go-to-market strategy across the hardware portfolio in collaboration with Marketing, Sales, and Member Services
Develop the future product roadmap in partnership with Engineering and the component ecosystem - including Cameras, Projectors, Consoles, Motors, Lift/Drive systems, and new resistive-motor categories such as Pilates ESSENTIAL DUTIES AND RESPONSIBILITIES

Essential Duties and Responsibilities

Define and own the long-term hardware product vision, strategy, and roadmap that aligns with iFIT's holistic health and fitness platform and business objectives (e.g., membership growth, revenue targets).
Drive the product portfolio to ensure the optimal balance of sustaining, new product introduction (NPI), and disruptive, innovative platforms.
Lead, mentor, and grow a Hardware Product Management team, building the discipline, talent, and operating rhythms required to deliver against an ambitious roadmap.
Own the full Product Lifecycle from concept through end-of-life - including discovery, definition, development, launch, in-life performance management, and portfolio rationalization.
Serve as the executive owner of the Phase Gate process from a product perspective, ensuring every program has clear requirements, business cases, success metrics, and trade-off decisions to ship on-time, on-budget, and on-quality.
Partner with the Software, Content, and AI leadership to ensure a truly seamless and interactive experience where hardware and digital content elevate each other.
Collaborate closely with leadership to make informed trade-offs across features, cost of goods (COGs), timing, and quality.
Act as the executive voice of the product to Marketing, Sales, and Member Services - owning compelling product narratives, pricing, positioning, and go-to-market strategy that translate hardware capabilities into clear member value.
Define portfolio-level KPIs (attach, NPS, return rate, engagement, LTV impact, gross margin) and lead executive-level post-launch reviews that feed learnings back into the roadmap.
Own competitive intelligence and consumer research at the portfolio level, maintaining a current executive view of category trends, pricing dynamics, and unmet needs in connected fitness.