Senior Director, Product Management
About the role
The Senior Director of Product Management oversees the IPN Campaign Platform, including the IPN Portal and underlying APIs. This platform supports Clients, Sellers/Account Managers, and Operations in discovering insights, activating campaigns, optimizing performance, and understanding outcomes. The role ensures the IPN operates as a unified, intuitive, high-performing platform reflecting Ibotta's transition from a promotions marketplace to a modern performance marketing engine.
Responsibilities
Own the end-to-end vision, strategy, and multi-year roadmap for the IPN Campaign Platform, ensuring it delivers a unified, intuitive, insight-driven experience for clients, sellers/account managers, and ops.
Lead, coach, and scale a team of Product Managers across Campaign Design, Optimization, Performance, and Portal Experience; setting direction, standards, and expectations for high-quality product work.
Drive adoption of AI-driven product workflows, helping your team level up their AI-fluency and ability to drive the product process with AI at the center.
Champion the transformation of the Portal from a promotions interface into an intelligent, predictive performance marketing platform, aligning teams and stakeholders around this vision.
Ensure the Portal operates as a single, coherent platform by aligning information architecture, workflows, navigation, and UI patterns across all surfaces through your PM team.
Drive platform-wide collaboration with Engineering, Data Science, Architecture, UX, Product Marketing, Sales, Client Success, and Ops, ensuring teams are aligned on priorities and delivering against shared goals.
Set product priorities, define success metrics, and lead quarterly and strategic planning for Portal initiatives, ensuring your Product Managers and partner teams are sequenced and resourced appropriately.
Represent the Campaign design & execution experience in senior leadership forums.
Build a high-performing, customer-obsessed product culture grounded in clarity, ownership, deep customer empathy, and high-velocity execution through others.
Uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and “A good idea can come from anywhere.”
Requirements
8–12+ years of Product Management experience, with 5+ years managing Product Managers and leading through teams.
Experience with advertising or performance marketing platforms, such as campaign setup, pacing/budgeting, targeting, optimization, measurement, or reporting surfaces.
Experience leading multi-surface, multi-persona platforms such as enterprise SaaS, ad managers, marketing platforms, or complex data products.
Experience with API platforms and how they inform front-end user experiences.
Demonstrated AI-fluency - understanding how to apply AI tooling (e.g. Claude, ChatGPT, etc) to your work, experimenting with evolving your product process and/or your team operating model with AI, and eagerly experimenting with the latest technologies.
Excellence in product strategy, translating company vision and customer needs into clear product direction and a coherent platform roadmap.
Proven ability to drive intuitive end-to-end user journeys across complex workflows or fragmented product surfaces, by setting direction and standards for teams.
Strong collaboration and communication skills, with experience driving alignment across Engineering, Data Science, UX, Marketing, Sales, Client Success, and Operations.
Ability to drive both strategy and execution through teams—setting goals, removing blockers, and holding teams accountable for outcomes without being a hands-on ICH.
High product sense, strong customer intuition, and a grounding in data-informed decision making, with the ability to enforce these expectations across your PM team.
A track record of attracting, developing, and retaining PM talent and building high-performing, empowered teams.
Qualifications
Currently authorized to work in the United States on a full-time basis.
Passionate about performance marketing and the evolution of Ibotta’s platform.
Experience with performance marketing platforms, such as campaign setup, pacing/budgeting, targeting, optimization, measurement, or reporting surfaces.
Experience leading multi-surface, multi-persona platforms such as enterprise SaaS, ad managers, marketing platforms, or complex data products.
Experience with API platforms and how they inform front-end user experiences.
Demonstrated AI-fluency - understanding how to apply AI tooling (e.g. Claude, ChatGPT, etc) to your work, experimenting with evolving your product process and/or your team operating model with AI, and eagerly experimenting with the latest technologies.
Excellence in product strategy, translating company vision and customer needs into clear product direction and a coherent platform roadmap.
Proven ability to drive intuitive end-to-end user journeys across complex workflows or fragmented product surfaces, by setting direction and standards for teams.
Strong collaboration and communication skills, with experience driving alignment across Engineering, Data Science, UX, Marketing, Sales, Client Success, and Operations.
Ability to drive both strategy and execution through teams—setting goals, removing blockers, and holding teams accountable for outcomes without being a hands-on ICH.
High product sense, strong customer intuition, and a grounding in data-informed decision making, with the ability to enforce these expectations across your PM team.
A track record of attracting, developing, and retaining PM talent and building high-performing, empowered teams.
Skills
Strategic thinking and visioning.
Collaboration and cross-functional leadership.
Product management expertise.
AI and machine learning fluency.
Customer-centric approach.
Team building and development.
Benefits
Competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match.
Pay
$209,000 - $239,000. Total compensation for this role also includes a variable component in addition to base salary. Equity is included in overall compensation package.
Schedule
This is a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday).