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Senior Director, Paid Marketing (Remote)

American Marketing Association - Northeast Ohio Chapter · Washington, DC · 3 days ago
Sales$180k–$230k/yrInternship

Strategy & Leadership

Define and own the multi-year vision and quarterly roadmap for paid search and paid social across all key platforms (Google, Bing, Meta, TikTok, LinkedIn, Reddit, etc.).

Set and manage budget allocation across channels, campaigns, and audiences to maximize ROI and align with broader business goals.

Lead, mentor, and grow a team of channel managers, analysts, and specialists.

Execution & Optimization

Drive day-to-day campaign performance: creative testing, audience strategy, bid management, landing page experimentation, and budget pacing.

Build a culture of relentless testing — hypothesis-driven experimentation, clean read-outs, and rapid iteration.

  • Identify and deploy automation opportunities (smart bidding, dynamic creative, feed management, scripts/APIs) to scale efficiently.
  • Analyze and build segmentations & audiences in and outside of the ad platforms to inform and make decisions on.
  • Revenue, Profit, and Quality of the leads.
  • Lead building a lead scoring system to maximize Revenue, Profit, and Quality across campaigns.
  • This includes leading cross sell strategy and utilizing multitouch and LTV models to the maximum potential.

Data, Attribution & Measurement

Implement and manage advanced attribution models to understand the full-funnel impact of performance spend.

Partner with Data Science to refine LTV/CAC calculations, build and maintain incrementality testing programs, and use deep-funnel signals to inform bidding strategies.

Own paid marketing reporting: dashboards, exec updates, and the narrative behind the numbers.

Cross-Functional Partnership

  • Partner with Data Engineering to ensure clean, reliable data pipelines for attribution and optimization.
  • Work with Product Management to align acquisition funnels and product experiences to maximize conversion and yield.
  • Collaborate with Partnerships on co-marketing, pricing and platform-specific opportunities.
  • Engage Legal and Privacy on consent frameworks, compliance, ad policies & creative approval.

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