Senior Director of Sales

LakeHouse Senior Living operates care and lifestyle‑focused Independent Living, Assisted Living and Memory Care communities across five states, serving thousands of residents and families. Guided by its Pillars of Excellence, the organization fosters a culture of connection, authenticity, and purpose.

About the Role

The Senior Director of Sales leads all community sales efforts to achieve occupancy and revenue goals through relationship‑building, outreach, and strategic engagement. The role involves connecting with prospective residents and families, developing referral networks, and collaborating with leadership to deliver an exceptional, resident‑centered sales experience while driving business growth.

Schedule

Core business hours with flexibility for evening and occasional weekend tours, events, and business needs.

Travel is limited to regional meetings or training.

Pay

Base salary $55,000–$65,000 plus uncapped commission, with total earning potential of $120,000+.

Responsibilities

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow‑up, objections, and closing.
• Achieve monthly and quarterly move‑in and revenue goals by advancing leads through the sales process.
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development.
• Manage inquiries from all lead sources, providing timely responses and professional follow‑up.
• Conduct personalized tours and discovery meetings to connect with prospective residents and families.
• Maintain accurate CRM data to track leads, activity, and conversion metrics.
• Plan and execute community marketing initiatives and sales events to drive qualified leads.
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies.
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies.
• Collaborate with clinical and operations teams to ensure smooth and positive move‑in experiences for residents and families.
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets.
• Represent the community with professionalism, integrity, and compassion in all interactions.

Requirements

• High school diploma or equivalent required.
• Minimum of two years of sales and marketing experience preferred.
• Valid driver’s license in good standing and reliable access to a personal vehicle; local travel reimbursed per company mileage policy.
• Demonstrated ability to achieve sales targets and/or occupancy goals preferred.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook); experience with CRM systems or similar technology preferred.
• Strong communication, presentation, relationship‑building, and interpersonal skills.
• Excellent organizational and time‑management skills with the ability to manage multiple priorities and meet deadlines.
• Professional and compassionate approach with a resident‑ and family‑first mindset and genuine passion for serving seniors.
• Willingness to work onsite, conduct community tours, and participate in local community and networking events as needed.

Benefits

• Comprehensive medical, dental, vision, life, and disability insurance.
• Paid time off and holidays.
• 401(k) with employer match.
• Paid training and career growth opportunities.
• Wellness‑related benefits and Employee Assistance Program (EAP).