Senior Director of Retention
Everyday Dose · Austin, TX · 4 mo ago
Marketing$20/hrFull-time
What You’ll Do
- Full retention strategy and roadmap
- Lifecycle architecture across email, SMS, portal, and product
- Subscription economics and optimization
- Predictive churn modeling
- Activation and time-to-value improvements
- Churn reduction initiatives
- All retention experiments and A/B tests
- LTV modeling and reporting
- Customer segmentation and personalization
- Cross-sell and upsell pathways for new SKUs
Key Responsibilities
- Lifecycle & CRM
- Build and manage all lifecycle flows (post-purchase, education, renewal, winback)
- Oversee list health, segmentation, and deliverability
- Develop monthly retention campaigns and calendar
- Data & Analytics
- Create LTV and churn dashboards
- Lead cohort analysis by SKU, acquisition source, and persona
- Partner with analysts to uncover retention opportunities
- Subscription Experience
- Lead Skio optimization
- Redesign cancellation flow and save logic
- Personalize in-portal UX
- Deploy pause/skip features and predictive triggers
- Cross-Functional Leadership
- Work with CX to reduce avoidable tickets
- Partner with Brand on retention storytelling
- Work with Ops to avoid stockouts that drive churn
- Guide Product using customer behavior insights
Requirements
- 10+ years in lifecycle, CRM, retention, or subscription strategy
- 3+ years leading teams
- Strong analytical, technical, and behavioral psychology skills
- Experience improving retention curves significantly
- Hands-on experience with Skio, Klaviyo, Iterable, or similar
- Exceptional collaboration skills
- Startup/scale-up DNA
- Comfortable owning $20M–$50M+ revenue levers
Benefits
- Competitive base, bonus, and equity package
- Comprehensive health, vision, dental
- Unlimited PTO
- Remote-friendly role