Senior Director of Marketing Operations

About the role

The Senior Director of Marketing Operations is a strategic leader responsible for architecting, integrating, and optimizing the end-to-end marketing engine across all channels—digital, field, and experiential—to drive measurable growth. This role oversees campaign orchestration, marketing systems, and operational processes that enable scalable, high-performing marketing programs across Professional Case Management and EmVenio.

Responsibilities

• Oversee planning and execution of multi-channel campaigns, ensuring alignment with division-specific strategies in partnership with Senior Directors of Marketing (Homecare and Research)
• Lead and develop integrated marketing teams across digital marketing (e-marketing, websites, digital and field advertising), B2B conferences and B2C client events, including oversight of agencies and vendors
• Establish and manage a unified marketing operating model that integrates digital, field, and experiential channels
• Analyze and improve marketing funnel performance, including response rates, conversion rates, and overall channel effectiveness
• Oversee marketing technology management and execution, ensuring efficient workflows, system integration, compliance, and campaign delivery across platforms
• Partner with the VP of Marketing Strategy and Business Analytics to align on performance measurement, reporting, and budget strategy
• Collaborate with cross-functional teams (Product Marketing, Creative, Sales, Operations) to deliver integrated, high-impact campaigns
• Drive ongoing operational improvements to enhance scalability, efficiency, and effectiveness across marketing programs

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred
• 15+ years of progressive marketing experience, including leadership in marketing operations, demand generation, or integrated marketing
• Proven experience leading multi-channel marketing teams across digital, field marketing, conferences, and events (B2B and B2C)
• Deep expertise in CRM and marketing automation platforms (Salesforce, HubSpot, ETC)
• Strong understanding of marketing analytics, attribution models, and ROI optimization
• Experience operating within a matrixed organization and partnering with senior marketing, analytics, and sales leadership
• Demonstrated ability to build and scale marketing infrastructure, processes, and operating models
• Experience managing conference strategy, field engagement programs, and targeted client events for niche audiences
• Strong financial acumen and experience managing program-level budgets in alignment with centralized budget strategy
• Exceptional leadership, communication, and stakeholder management skills
• Advanced proficiency in MS Office Suite and marketing analytics/reporting tools
• Passion for mission-driven healthcare organizations serving chronically ill patients

Benefits

• Medical
• Dental
• Vision
• 401(k)
• Company Paid Short Term Disability
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Paid Time Off
• Voluntary Benefits