Senior Director of Marketing & Communications

About the role

Janicki Industries is an innovative, family-owned aerospace company located at the foot of the Cascades. We focus on engineering and manufacturing complex projects for companies in the aerospace, defense, and space industries. We are looking for a Senior Director of Marketing and Communications to join our growing team.

Responsibilities

• Own Janicki's brand identity, voice, and visual standards across all external-facing channels
• Develop and execute an integrated marketing strategy aligned to the company's future growth goals
• Conduct market and competitor analysis in aerospace, defense, and advanced manufacturing to identify whitespace opportunities
• Collaborate with Business Development and executive leadership to align marketing strategy with BD priorities and contract pursuit efforts
• Lead a comprehensive redesign and ongoing governance of the Janicki Industries website — including architecture, content, SEO, and UX
• Own SEO/SEM strategy and performance; oversee paid digital campaigns as appropriate
• Implement analytics infrastructure (Google Analytics, SEMrush, etc.) to track traffic, lead quality, and content performance
• Build and manage a structured, consistent social media content calendar across LinkedIn, Instagram, YouTube, and other relevant platforms
• Develop a content strategy that showcases Janicki's capabilities, culture, innovation, and employee stories to attract both customers and talent
• Oversee production of high-quality content assets — video, photography, case studies, thought leadership, and project spotlights
• Establish posting frequency standards and accountability systems to maintain a predictable, professional presence
• Plan and execute multi-channel campaigns across digital, social, email, trade shows, and industry publications
• Partner with BD and technical teams to create compelling proposal support materials, capability briefs, and client-facing collateral
• Manage trade show strategy, presence, and ROI tracking for key industry events
• Oversee the company newsletter and internal communications infrastructure, ensuring clarity and consistency of messaging across a distributed workforce
• Partner with HR and Operations to support employee engagement, recognition, and major company milestones
• Serve as a communications partner to leadership for major announcements including facility launches, contract wins, and organizational changes
• Recruit, develop, and lead a high-performing marketing team; manage internal staff and external agency/vendor relationships
• Build and manage the marketing budget with a focus on ROI and cost-effectiveness
• Establish KPIs, dashboards, and reporting rhythms to measure and communicate marketing performance to senior leadership
• Stay current on emerging marketing technologies, AI-assisted tools, and industry trends; bring relevant innovations to the function

Qualifications

• Work effectively under pressure, meeting multiple concurrent deadlines with high-quality output
• Be present and punctual; reliable attendance is a condition of employment and an essential function of this role
• High school diploma or GED
• Minimum requirement for all positions: 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct report management
• Demonstrated success building or transforming marketing functions in a B2B, industrial, government contracting, or technical manufacturing environment
• Proven track record of leading website redesigns and managing digital marketing programs at scale
• Experience developing and managing social media programs with measurable audience growth and engagement outcomes
• Expert command of digital marketing channels: SEO/SEM, social media, email, content marketing, and paid digital
• Strong analytical capability; proficiency with Google Analytics, SEMrush, HubSpot, or comparable platforms
• Exceptional written and verbal communication skills in English; ability to translate highly technical content for diverse audiences
• Strategic thinker with the ability to balance long-horizon planning with near-term execution demands
• Demonstrated ability to lead and develop teams in a fast-paced, growth-stage environment
• Strong cross-functional collaborator; comfortable partnering with BD, HR, Operations, and executive leadership
• Budget management experience and financial acumen sufficient to justify marketing investments and demonstrate ROI

Skills & Competencies

• Expert command of digital marketing channels: SEO/SEM, social media, email, content marketing, and paid digital
• Strong analytical capability; proficiency with Google Analytics, SEMrush, HubSpot, or comparable platforms
• Exceptional written and verbal communication skills in English; ability to translate highly technical content for diverse audiences
• Strategic thinker with the ability to balance long-horizon planning with near-term execution demands
• Demonstrated ability to lead and develop teams in a fast-paced, growth-stage environment
• Strong cross-functional collaborator; comfortable partnering with BD, HR, Operations, and executive leadership
• Budget management experience and financial acumen sufficient to justify marketing investments and demonstrate ROI