Senior Director of Global Marketing

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We must include only sections with real content. We need to extract content from posting. We have sections: "Who We Are" (maybe About the role? Actually "Who We Are" is company description; could be About the role? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map "Who We Are" to About the role? Probably "About the role" is appropriate for description of role? But "Who We Are" is about company. Might be better to use "About the role" for role description. However we have "What You Will Do" which is responsibilities. Also "Responsibilities" heading already present. Also "Requirements". Also "A Day in the Life" maybe could be part of responsibilities? But we can treat as separate? Not required. We have "Compensation" and "Benefits". Also "Pay Range". Also maybe "Schedule" not present (no schedule details). So we should not create Schedule section. We must not include boilerplate like EEO, equal-opportunity, scam warning, application instructions, cookie/navigation/legal. Also remove duplicated lines like "The Pay Range For This Role Is 155,000 - 175,000 USD per year(Remote (United States))" which duplicates compensation. We'll keep compensation info once. We need to preserve all substantive information. So we need to include the company description (Who We Are), the role description (What You Will Do), Responsibilities (list), Requirements (list), Benefits (list), Pay (salary range). Possibly also "A Day in the Life" could be part of responsibilities or separate section like "Typical Day". But instruction only lists certain headings; we can add others? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those are typical. Safer to stick to those headings. We can map content accordingly. Thus sections: - About the role: combine "Who We Are" and maybe "What You Will Do"? Actually "What You Will Do" is responsibilities. So About the role could be brief overview: "Sphero engages students...". We'll put that as About the role. - Responsibilities: list all bullet points under Responsibilities heading (the big list). Also maybe include "A Day in the Life" as part of responsibilities? But we can keep separate? Might be better to include as part of responsibilities as it's descriptive. However we must not invent headings. We could add a

for "A Day in the Life" inside Responsibilities? But that would be mixing. Probably better to keep Responsibilities as the list under the heading "Responsibilities". The "A Day in the Life" could be omitted? But we must preserve ALL substantive information. So we need to include it somewhere. Could be a separate section like "Typical Day" but not in allowed headings. However we could treat it as part of Responsibilities as a narrative paragraph before the list. That would preserve info. So under Responsibilities we can have a

summarizing the day, then

for the bullet list. - Requirements: list bullet points under Requirements heading. - Benefits: list bullet points under Benefits heading. - Pay: include salary range. We also need to include maybe "Qualifications" but we have Requirements; Qualifications maybe same. We'll not duplicate. We must not include headings with filler. So we will not include Schedule. We must not include job ID etc. We must not include application instructions like "If you have unique talents..." etc. That's boilerplate? It's a call to apply; we should remove application instructions. So remove that sentence. Also remove "Occasional travel is required..." maybe part of Requirements? It's under Requirements? Actually it's in Requirements section after "Must reside in and be authorized to work in the United States." It's still a requirement. We'll keep it as part of Requirements bullet list. Also "Must be able to travel to our Texas warehouse location for the first two days of employment..." also requirement. Also "The anticipated application deadline for this position is October 1, 2026" is application instruction; remove. Also "We encourage and welcome applicants..." is EEO boilerplate; remove. Also "All hiring, promotion..." remove. Also "We are an equal-opportunity employer." remove. Also "The Pay Range For This Role Is 155,000 - 175,000 USD per year(Remote (United States))" duplicate; we will keep one compensation line. Now craft HTML. We'll start with

About the role

then

containing the Who We Are paragraph. Then

Responsibilities

then

containing the "A Day in the Life" paragraph (maybe we can include as a paragraph). Then

• for each responsibility bullet. We need to extract bullet list from Responsibilities section. Let's copy them: - Build and scale a fully integrated multi-channel demand generation engine (email, paid media, SEO/SEM, webinars, events, etc.) that consistently fills the direct sales pipeline and drives eCommerce traffic and conversion. - Own lead generation, scoring, nurture, and marketing-qualified-lead (MQL) to sales-qualified-lead (SQL) handoff processes, in close partnership with sales leadership. - Develop account-based marketing programs for strategic districts, buying groups and high-value segments, in close partnership with Sales. - Serve as the primary marketing partner to the direct sales organization, tailoring programs to a relationship-driven, complex, consultative sale (e.g., account-based marketing, district-level targeting, sales enablement, sales enablement content). - Translate customer and market insights into campaigns, tools and messaging that improve prospecting, executive conversations, opportunity progression and win rates. - Develop and maintain high impact sales enablement assets — pitch decks, case studies, ROI/impact tools, competitive positioning — that support a longer, multi-stakeholder K-12 buying cycle. - Align campaign timing and messaging to K-12 budget and procurement cycles (school-year calendar, RFPs, E-rate and grant funding windows, etc.). - Build a scalable international channel marketing program: co-branded campaigns, localized content, market development funds (MDF), partner training, and toolkits that enable resellers to generate demand in their own markets. - Partner with international sales/channel leadership to prioritize investment across regions and partners based on growth potential. - Lead market positioning, messaging architecture and value propositions across Sphero's portfolio. - Partner with Product and Sales on product launches, portfolio priorities, market segmentation, pricing/value communication and go-to-market plans. - Develop differentiated messaging for district leaders, administrators, instructional leaders, educators, technology leaders and channel partners. - Own competitive intelligence and ensure Sales and Marketing understand market trends, competitor moves, customer needs and Sphero's differentiated value. - Protect and evolve Sphero's brand positioning and messaging for a post-ESSER K-12 market, sharpening the value proposition for administrators, educators, and procurement stakeholders. - Set the editorial and content strategy across thought leadership, customer stories, product education, website, social media, PR and community programs — that builds credibility and trust with the education community. - Strengthen Sphero's position as a trusted leader in hands-on STEM, computer science and future-ready learning. - Own the performance of Sphero's eCommerce marketing channels, including website experience, SEO/SEM, paid social, email/lifecycle marketing, and conversion rate optimization. - Optimize website journeys, conversion paths, merchandising, lifecycle programs and digital campaigns using data and experimentation. - Use eCommerce behavior and first-party data to generate insights and identify opportunities for direct sales engagement, cross-sell and retention. - Build the measurement framework for marketing, including dashboards for funnel performance, pipeline contribution, campaign ROI, channel performance and customer acquisition economics. - Manage the marketing technology stack (CRM, marketing automation, analytics/attribution tools) to ensure clean data, accurate reporting, and scalable operations. - Own the marketing budget, allocating spend across channels and partners to maximize return, and report regularly on performance against goals to the VP of Sales and Marketing and executive team. - Build, lead, and develop a high-performing marketing team, and manage relationships with outside agencies and freelance/contract resources as needed. - Set clear goals, provide coaching, and create a culture of accountability, creativity, and data-driven decision-making. - Manage agencies, contractors and technology partners to extend internal capabilities efficiently. - Serve as a strategic marketing voice on the Sales & Marketing leadership team and across Sphero. - Partner with the VP of Sales and Marketing to develop the annual marketing strategy, plan, and budget in support of company revenue and growth targets. - Bring an outside-in perspective on K-12 market trends, competitive dynamics, and emerging demand generation tactics to inform strategy. That's many. Now Requirements bullet list: - 8–12+ years of progressive marketing experience, including leading teams that demonstrated success building and scaling demand generation programs; B2B, B2G, or education-market experience strongly preferred. - 5+ years of People leadership experience, with the ability to build and develop a small, high-performing team while also operating hands-on. - Proven track record partnering closely with sales teams on a complex, relationship-driven, multi-stakeholder sales motion (education, government, or enterprise sales experience a strong plus). - Experience with channel/partner marketing, ideally in an international or multi-region context. - eCommerce and digital marketing expertise (SEO/SEM, paid media, email/lifecycle, conversion optimization). - Current hands-on experience using HubSpot Marketing Hub and HubSpot CRM is required, including marketing automation, lead scoring, workflows, reporting, campaign management, and lifecycle marketing. - Strong command of demand generation, lifecycle marketing, product marketing, sales enablement, digital marketing and marketing operations. - Strong strategic and analytical skills, with the ability to translate data into budget and channel decisions. - Excellent written and verbal communication skills in a remote environment; comfortable presenting strategy and results to executive leadership. - Passion for education and/or STEM learning is strongly preferred. - Bachelor’s degree in marketing, Business, or a related field; MBA a plus. - Must be able to travel to our Texas warehouse location for the first two days of employment to participate in new hire onboarding (company-paid travel provided). - Occasional travel is required based on business needs, including company meetings, conferences, customer events, and professional development opportunities. - Must reside in and be authorized to work in the United States. Now Benefits bullet list (from Benefits paragraph): - Sphero offers a 100% paid medical plan (buy-up plan available); - dental and vision insurance; - short-term & long-term disability, life insurance, AD&D insurance, FSA, HSA + Employer contribution (with HDHP medical plan); - 401(k) plan + Employer match; - stock options; - unlimited PTO; - 4-day work weeks; - two paid week-long company shutdowns per year; - ability to work remotely full-time; - paid parental leave; - education reimbursement; - fitness benefit; - technology benefit. We need to keep as list items. Now Pay: salary range $155,000 - $175,000. We'll put

  Pay

  The salary range for this position is $155,000 - $175,000.

  Now About the role paragraph: combine Who We Are and maybe also a brief about role? The Who We Are paragraph: "Sphero engages students with high quality hands-on STEM, robotics, and CTE solutions. Our accessible classroom learning and competition offerings build