Senior Director of Distribution

Responsibilities

• Craft social media amplification strategies on behalf of our clients that meet their audience and performance goals and maximize their budget across channels, optimizing for cost-efficiency, performance, and measurable outcomes.
• Lead vendor and partner negotiations across creators, platforms, and paid media channels—driving favorable economics, scalable pricing structures, and long-term partnerships.
• Own end-to-end development, execution, and optimization of creator-driven campaigns—proactively driving timelines, identifying next steps, and ensuring campaigns deliver against performance goals without requiring direction.
• Oversee UGC content pipelines, paid media amplification, clipping and amplification accounts, and other innovative distribution methods to ensure visibility and impact. Own and optimize campaign performance from a distribution perspective across all channels and tactics.
• Identify, test, and scale emerging distribution tactics (e.g., clipping networks, meme ecosystems, new platform behaviors).

Qualifications

• 10+ years of experience in performance marketing, media buying, growth, or distribution strategy.
• Bachelor's Degree in Business Administration, Integrated Marketing Communications, Marketing Analytics/Business Analytics, or closely related field.
• Strong leadership experience, with success managing and growing cross-functional teams.
• Highly analytical, with experience using data to evaluate performance, allocate budget, and inform rapid optimization decisions.
• Demonstrated experience managing large-scale budgets with a focus on efficiency and performance optimization.
• Strong track record of owning projects end-to-end, including proactively defining next steps, managing stakeholders, and consistently closing the loop on deliverables.
• Known for proactive communication and follow-through, with a habit of anticipating needs, flagging risks early, and ensuring nothing falls through the cracks.
• Excellent communication, negotiation, and relationship management skills.
• Innovative thinker and visionary at the forefront of the industry. Thrives in a fast-paced, constantly evolving environment, with a proactive, test-and-learn mindset.
• Ability to balance strategic thinking with hands-on execution.
• Experience in creator marketing is a plus, not required: Proven track record of building and scaling social media and creator/influencer programs across multiple social platforms. Established relationships within the creator economy (individual creators, management agencies). Deep understanding of UGC, paid media, short-form content, meme pages, and social distribution best practices.