Senior Director of Direct Marketing...

About the role

The Senior Director of Direct Marketing leads the strategy, execution, and optimization of multichannel direct response marketing efforts to drive significant growth in several key Museum programs. The Museum is poised to dramatically increase its educational travel tours and launch the Sanderson Leadership Center.

Responsibilities

• Lead the development and execution of traditional and digital direct response marketing campaigns across multiple channels—direct mail, digital advertising, DRTV/CTV, web, email, social, etc.—for assigned programs.
• Act as the primary point of accountability for marketing strategy and outcomes.
• Develop and track key metrics for acquisition, conversion, and retention of program participants.
• Lead coordination of direct-response marketing campaigns across key initiatives to optimize growth opportunities and reduce messaging fatigue.
• Collaborate with Museum colleagues in assigned areas to develop and implement marketing strategies for new revenue streams.
• Manage external agencies and vendors related to advertising, media, and production for assigned campaigns.
• Own budget planning, tracking, pacing, and reporting for assigned campaigns.
• Develop and oversee media strategies, including acquisition strategies, segmentation, channel selection, flighting, and performance optimization.
• Brief, guide, and manage creative development in partnership with internal design and content teams; develop and implement testing and segmentation strategies.
• Ensure work is strategically sound, well-executed, and ready for senior review, serving as a quality filter before leadership approval.
• Analyze performance data and translate results into actionable insights and recommendations.

Requirements

• Lead the development and execution of traditional and digital direct response marketing campaigns across multiple channels—direct mail, digital advertising, DRTV/CTV, web, email, social, etc.—for assigned programs, acting as the primary point of accountability for marketing strategy and outcomes.
• Develop and track key metrics for acquisition, conversion, and retention of program participants.
• Lead coordination of direct-response marketing campaigns across key initiatives to optimize growth opportunities and reduce messaging fatigue.
• Collaborate with Museum colleagues in assigned areas to develop and implement marketing strategies for new revenue streams.
• Manage external agencies and vendors related to advertising, media, and production for assigned campaigns.
• Own budget planning, tracking, pacing, and reporting for assigned campaigns.
• Develop and oversee media strategies, including acquisition strategies, segmentation, channel selection, flighting, and performance optimization.
• Brief, guide, and manage creative development in partnership with internal design and content teams; develop and implement testing and segmentation strategies.
• Ensure work is strategically sound, well-executed, and ready for senior review, serving as a quality filter before leadership approval.
• Analyze performance data and translate results into actionable insights and recommendations.

Qualifications

• Bachelor’s degree in advertising, marketing or related field required with a minimum of 10 years of experience.
• Proven experience managing direct-response marketing campaigns, including direct mail, digital advertising, social, email, DRTV, CTV, etc., is an absolute requirement.
• Extremely results-oriented, curious, data-driven, and highly skilled at problem-solving.
• Experience managing external vendors and agencies as well as collaborating with colleagues across an organization.
• Excellent writing, editorial, and proofing skills with keen attention to detail.
• Experience tracking key performance indicators, developing performance reports and strategic insights, and implementing testing strategies.
• Proactive work style with ability to work on multiple projects and to consistently meet deadlines.
• Creativity, organizational skills, incredible attention to detail, and good judgment.
• Excellent interpersonal skills and ability to build positive, collaborative relationships at all levels of the organization and with third-party developers, agency partners, and consultants.
• Willingness to work overtime during high-demand periods.

Benefits

• Medical insurance – 2 plan options; Museum pays 75% of premium
• Dental and vision insurance
• Flexible spending account
• 401(k) – Museum matches 50% of employee contribution up to 6%; employer contribution full vested after 3 years of employment
• Life insurance and AD&D - $15,000 policy employer paid; additional life and AD&D available
• Long term disability insurance
• Paid vacation and sick leave, 10 paid holidays per year
• Free parking
• Tuition assistance and professional development
• Employee assistance program