Senior Director of Digital Engagement, Marketing, and Communications

We need to output only HTML fragment with sections: h3 headings for sections present: About the role? Actually we have "About The Department" and "About The Position". The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. We need to include sections only when posting has real specific content. We have content for About the Department and About the Position. Could map "About The Department" to maybe "About the role"? But they said e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can use those headings if content matches. We have "About The Department" and "About The Position". Could combine into "About the role"? Probably better to have "About the role" covering both department and position description. But we must preserve all substantive information; we cannot summarize away detail. We could create two sections: "About the Department" and "About the Position". However those are not in the given list but they said e.g., not exclusive. It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we can use those headings, but not limited? Probably we should stick to those headings where applicable. We have responsibilities list, qualifications (required and preferred). We have salary info: "Salary: Salary starting low $150k; commensurate with education and experience". That's pay info but includes "commensurate with education and experience" which is placeholder-ish. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting states salary starting low $150k; commensurate with education and experience. That's partially filler but also gives a concrete low $150k. Should we include Pay section? It says "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state salary starting low $150k; that is a statement. However the phrase "commensurate with education and experience" is filler. But we could still include Pay section with the concrete info, maybe we can phrase as "

Salary starting at low $150k, commensurate with education and experience.

" That includes filler though. The instruction says never emit a heading followed by filler/placeholder text. If we include the filler phrase, that's filler. Might be considered violating. Safer to omit Pay section because the concrete info is vague "low $150k". Could be considered not specific enough? It says low $150k, which is a range? Might be considered not specific. I'd omit Pay. Schedule: Work Schedule: Full-time (1.0 FTE, 40 hrs/wk). That's specific. So we can include Schedule section with that info. It's not filler. So include

Schedule

Full-time (1.0 FTE, 40 hrs/wk)

. Benefits: not mentioned. So omit. Qualifications: we have Required Qualifications and Preferred Qualifications. Could combine into Requirements? The list includes Requirements, Qualifications, Skills. We could use

Requirements

for required qualifications, and maybe

Preferred Qualifications

as separate? But they said prefer few substantive sections over many thin ones. Could combine required and preferred into one Qualifications section with subparts? But we need to preserve all info. Could do

Qualifications

then

Required:

... then

Preferred:

... That's okay. Responsibilities: we have a big list under Responsibilities heading. Use

Responsibilities

with
• each duty. About the role: we have About The Department and About The Position. Could combine into

  About the role

  with paragraphs describing department and position. That would preserve all info. We must not include boilerplate like Instructions To Applicants, etc. Also remove duplicated lines. Let's extract content. About The Department paragraph: "The Office of Advancement and Alumni Relations is a comprehensive development and alumni relations enterprise with approximately 135 full-time employees. Functional areas within Advancement include fundraising and development, alumni relations, donor relations and stewardship, advancement communications, special events, gift processing, prospect research and management, gift planning, corporate and foundation relations, information systems and management, and infrastructure services. Advancement’s mission is to build strong, lifelong relationships with George Mason University’s alumni and constituents while aligning their philanthropic interests with the university’s aspirations and priorities. The division is committed to serving the university, its alumni, and the broader community by supporting access to quality education and lifelong learning. Respect, service, integrity, collaboration, diversity, transparency, and creativity are the values that guide the division’s work and culture." About The Position: "Reporting to the Associate VP, the Senior Director leads and provides strategic and creative direction for Advancement's digital engagement, integrated marketing, creative strategy, channel planning, audience activation, written communications and digital content across web, email, social media, texting, digital fundraising, direct marketing, and emerging platforms. The position provides leadership for digital communication planning, graphic and multimedia content development, audience segmentation, marketing operations, and performance measurement, helping ensure Advancement communications reach the right audiences through coordinated channels, compelling visual presentation, strong creative execution, and measurable results." We can combine into About the role section with two paragraphs. Responsibilities: The bullet points are long sentences with semicolons. We need to split into list items. The text after "Responsibilities" includes several sections: Digital Strategy and Digital Experience Audience Strategy and Digital Engagement... Actually it's a bit messy. Let's parse. After "Responsibilities" we see: Digital Strategy and Digital Experience Audience Strategy and Digital EngagementDevelop audience segmentation strategies and digital engagement journeys for alumni, donors, prospects, volunteers, parents, faculty, staff, students, and friends of the university;Recommend targeted communication approaches that improve constituent engagement across digital channels;Support personalized communications that enhance the constituent experience throughout the engagement lifecycle;andUse audience insights, digital performance data, and engagement trends to refine messaging, creative presentation, channel strategy, and communication timing. WebsitesLead Advancement's web strategy, governance, content presentation, and digital user experience;Manage and maintain the Advancement website, including content updates, campaign pages, giving pages, event pages, donor impact content, and other digital properties;Provide guidance and support for alumni relations website management and other Advancement web content;Ensure web content is accurate, current, accessible, visually engaging, and aligned with institutional priorities and brand standards;andGuide the visual presentation, content hierarchy, graphics, calls to action, and user experience of Advancement websites and digital platforms. Social MediaDevelop and execute the social media strategy for Advancement channels;Plan, publish, and evaluate social media content in collaboration with alumni engagement, annual giving, stewardship, campaign communications, and university partners;Identify opportunities to increase alumni engagement, donor education, event promotion, campaign storytelling, volunteer participation, and philanthropic engagement through social media;Direct the development of social media graphics, templates, short-form video concepts, digital campaign assets, and other platform-specific visual content;andMonitor channel performance and implement strategies to grow audience reach and engagement. Digital Marketing and Fundraising CommunicationsCollaborate on digital marketing efforts supporting annual giving, alumni engagement, donor relations and stewardship, campaigns, Giving Day, and other institution-wide initiatives;Provide strategic guidance and support to Annual Giving for email, direct mail, texting, annual appeals, Giving Day, and other fundraising communications while recognizing Annual Giving's ownership of fundraising strategy, solicitation goals, and donor pipeline management;Partner with Advancement teams to develop integrated, multi-channel communication strategies that support fundraising and engagement objectives;Support campaign visibility and donor engagement through digital marketing strategies that include strong audience targeting, compelling graphic presentation, coordinated channel planning, and measurable calls to action;andReview digital marketing performance and recommend adjustments to messaging, design, graphics, audience segmentation, channel use, and timing. Graphic Design, Creative Strategy, and Multimedia Content Development Lead the development of graphic design, visual communications, and multimedia content that support Advancement communications, fundraising, alumni engagement, donor stewardship, campaign priorities, and special initiatives;Design or direct the production of graphics for email marketing, websites, social media, digital advertising, digital fundraising pages, event promotion, presentations, reports, toolkits, and other Advancement communication channels;Develop original visual concepts, campaign graphics, templates, and digital collateral that help translate Advancement priorities into clear, compelling, and audience-centered communications;Create and direct visual storytelling assets that highlight donor impact, alumni success, philanthropic priorities, campaign progress, student experience, and university achievement;Provide creative direction, supervision, work direction, and design feedback to staff, student employees, freelancers, agencies, photographers, videographers, and university partners;Set priorities, assign work, review deliverables, and ensure timely completion of graphic design, multimedia, and creative content projects;Ensure all graphic and multimedia materials are visually effective, accessible, accurate, brand-aligned, and appropriate for the intended audience and channel;andIdentify opportunities to strengthen Advancement communications through improved graphic presentation, multimedia content, information design, data visualization, short-form video, and emerging creative formats. Digital Communications & Traffic Management Provide leadership, consultation, and direction for division-wide digital communications traffic, including project intake, scheduling, release calendars, approvals, deployment coordination, and message timing;Guide the coordination of digital communication schedules across Advancement to reduce audience fatigue, prevent competing messages, and prioritize strategic communications;Help establish and maintain communication governance processes and digital publishing standards, creative production timelines, and approval workflows;Provide direction to ensure sufficient time is built into project schedules for strategy, writing, graphic design, creative development, review, revision, production, and deployment;Work in partnership with Annual Giving, Strategic Advancement Systems, Advancement Communications, and Alumni Relations to coordinate digital priorities and manage timing across channels;and Monitor project flow, identify bottlenecks, and recommend process improvements that support timely, coordinated, and high-quality digital communications. Digital Communications Consulting & Governance Serve as a strategic advisor to Advancement partners on digital communication best practices, including email, web, social media, texting, audience experience, campaign timing, and content performance;Develop and promote standards, processes, and governance that improve coordination, quality, consistency, accessibility, and effectiveness across Advancement digital communications;Provide leadership and guidance, and establish and maintain standards on digital strategy, visual communication, channel selection, message timing, audience segmentation, accessibility, brand alignment, and constituent experience;Advise Advancement partners on how to translate communication goals into coordinated digital plans with appropriate audiences, messages, creative assets, timelines, channels, and measures of success;Provide guidance and work direction to staff, student employees, vendors, and university partners to ensure digital communications and graphic materials meet established standards;andIdentify opportunities to improve digital communication practices, strengthen creative presentation, reduce duplication, and create a more consistent experience for alumni, donors, prospects, volunteers, and other Advancement audiences. Other duties as assigned within the scope of the role Track, measure, and report on analytics. We need to turn each semicolon-separated clause into a list item. Also there are headings like Digital Strategy and Digital Experience etc. Those could be subheadings but we only use

  for sections; we could keep them as bold? Not allowed. Probably we just treat each clause as list item, ignoring the headings. But we might lose some structure. However we must preserve all substantive information; we can keep the headings as part of list items text. Simplify: create

  • each clause separated by semicolon. Ensure we capture all. Let's extract clauses for each major section. I'll write