Senior Director of Community - New Game

About the role

Scopely is looking for a Senior Director of Community to join a new AAA unannounced and groundbreaking title with a popular IP in the United States or Canada on a remote basis. As Senior Director of Community, you'll be focused on leading the community for an exciting, in-development, cross-platform, new F2P Open-World Adventure title with World-Class IP. This means being involved early in the game's development. This role requires someone who can bring together the art and science of the modern-day mobile and PC games community, with the ability to support a mobile-first title. A focus on orchestrating the growth, engagement and retention of the community through content, activations and community-driven features to deliver a world-class gaming experience for our players.

What You Will Do

• Play a key role in developing a Community strategy and plan for Community Management, Social Media, and Influencers on an exciting, in-development IP-based new title.
• Build out a team to support the game in each of these areas.
• Set strategy, develop tactics, and guide the Community team.
• Play a pivotal role in shaping our game's online presence and fostering meaningful connections with our players.
• Develop and execute a global community, social, and influencer strategy that aligns with our game's brand identity and broader marketing goals to drive engagement, retention and advocacy among players.
• Establish communication channels and platforms to facilitate ongoing interaction between players, developers, and content creators.
• Act as the primary spokesperson for the community, collaborate with cross-functional teams, integrate community feedback into game development processes, and ensure a player-centric approach.
• Foster positive interactions and relationships within the community by promoting inclusivity, respect, and collaboration.
• Plan and execute community events and promotions to encourage participation and excitement within the community.
• Generate original ideas and concepts for content that showcase gameplay, highlight community events, and spotlight player achievements and stories.
• Engage with our community across various platforms, including responding to comments, participating in discussions, and amplifying user-generated content.
• Utilise analytics tools to track community engagement metrics, sentiment, and social media performance, deriving insights to inform strategies.
• Partner with the IP holder to manage and grow the community in a truly authentic way to respect and protect the brand.

What We're Looking For

• 10+ years of experience in community management, social media management, & influencer management in the gaming industry.
• Strong analytical skills, proficiency in analysing and interpreting community engagement metrics, and the ability to use data to drive decision-making.
• Deep understanding of gaming platforms, streaming services, and social media channels relevant to content creators.
• Deep understanding of the free-to-play landscape, player behaviour, and understanding of current gaming trends.
• Experience managing game communities & influencers.
• Experience developing programs that effectively engage different community segments throughout the product lifecycle.
• Experience working on games that utilise licensed IP.
• Track record of developing engaging content and media that augments your community strategy.
• Team player - able to effectively engage stakeholders, agencies, partners & community members – able to hear, process, and respond to feedback to produce creative solutions to meet their needs.
• Ability to work cross-functionally with Marketing, LiveOps, Production, and Engineering.

Pay

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is $190,000—$240,000 USD. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package.

Benefits

• Healthcare benefits
• Retirement benefits
• Pet insurance
• Paid holidays
• Paid Scopely free days
• Unlimited paid time off