Senior Director of Business Development

We’re officially a Great Place To Work®! This certification reflects the culture we’ve built—one rooted in trust, inclusion, and purpose-driven leadership. At Bradford Health Services, we provide exceptional care to patients while fostering a supportive and rewarding workplace for employees.

Benefits

• Medical Coverage – Three new BCBSAL medical plans with better rates, improved co-pays, and enhanced prescription benefits.
• Expanded Coverage – Options for domestic partners and a wider network of in-network providers.
• Mental Health Support – Improved access to services and a new Employee Assistance Program (EAP) featuring digital wellness tools like Cognitive Behavioral Therapy (CBT) modules and wellness coaching.
• Voluntary Coverages – Pet insurance, home and auto insurance, family legal services, and more.
• Student Loan Repayment – Available for nurses and therapists.
• Retirement Benefits – 401(k) plan through Voya.
• Generous PTO – A robust paid time off policy to support work-life balance.
• Voluntary Benefits for Part-Time Employees – Dental, vision, life, accident insurance, and telehealth options for those working 20 hours or more per week.

About the Role

The Senior Director of Business Development provides leadership, strategic planning, execution, guidance, and accountability for the Market Director of Business Development and individual sales representatives nationally. This role is responsible for creating and driving sales strategy, meeting all shareholder, company, and facility goals, and coaching and developing both leaders and top individual performers by providing strategic vision, direction, and trustworthy leadership. This is a leadership position where the employee is expected to manage and retain a high-performing, remote team with an emphasis on integrity, professionalism, results, and accountability.

The candidate is responsible for understanding the behavioral health industry and the specific sales skills and approaches that are most effective for developing, growing, and maintaining business in this industry. The candidate should possess a working knowledge of healthcare sales and the ability to coach and teach the practical skills required for the sales team to be successful. Additionally, the Senior Director of BD will need strong analytical, hiring, and recruiting skills and the ability to translate metrics into a practical strategy for the team.

Responsibilities

• Supporting census across all facilities and all levels of care by managing business development employees as assigned.
• Training, coaching, and leading both managers and individual contributors to maximize their potential as employees and meet or exceed all national performance and metric goals.
• Contributing to a positive company culture through service excellence.
• Managing a team of sales professionals and sales leaders to achieve and exceed monthly, quarterly, and annual sales goals.
• Recruiting, hiring, training, and developing new talent.
• Upholding and reinforcing all company policies and procedures.
• Basic understanding of employment law and general understanding of human resources.
• Daily tactical management of sales employees and sales leaders as assigned.
• Formal reporting on performance, planning, and execution of the sales strategy for senior management, executive team, and facility leadership.
• Ensuring accurate and complete recording of sales team member activities into the CRM.
• Delivering accurate forecasts and analytics for leadership and the team through close management of sales forecasting via CRM.
• Performance management including coaching and mentoring of sales team members to achieve maximum personal potential and continuous monitoring of performance to KPIs.
• Driving best practices on the sales team through the adoption of a successful sales process.
• Understanding comparative selling in the assigned region.
• Working closely with facility management and field sales professionals to develop prospecting strategies.
• Special projects and additional duties as assigned.

Requirements

• Bachelor’s degree in business administration, marketing, finance, or a related field preferred.
• 6-10 years of sales leadership experience in a healthcare environment is preferred.
• Established connections and relationships in the behavioral health field preferred.
• Proven track record of successfully driving revenue growth and expanding market presence in a competitive environment.
• Strong understanding of business development processes, market analysis, and sales strategies.
• Excellent communication, negotiation, and interpersonal skills.

Preferred Qualifications

• Strong attention to detail and high sense of urgency.
• Understanding of selling at all levels of care within the organization.
• High level of communication skills and the ability to communicate complex issues appropriately and with clarity and purpose.
• Strong interpersonal skills, high persuasive influence, strong business acumen, and high command instinct.
• Proven ability to partner and collaborate with all levels of personnel within the organization.
• Resilient leader who possesses creative and resourceful problem-solving skills.
• Working knowledge of the nuance of sales and business development in the behavioral health field preferred.
• Proven track record of implementing and navigating organizational changes with an emphasis on change management.
• Understanding of a wide range of sales methodologies and basic understanding of the psychology of sales.
• Goal-oriented with an established track record in leading teams to achieve sales targets.
• A strong leader, ability to inspire, motivate, and lead a team to exceed both tactical and strategic objectives.
• Positive, solution-focused, and highly independent.
• Relishes working in a high-performance-driven environment.
• Resourceful, proactive, analytical – ability to teach and be teachable.
• Sound decision-making skills.
• A natural team player, able to work as part of a multi-disciplinary leadership team to achieve shared goals.
• Excellent leadership, communication, humility, and interpersonal skills.
• High emotional intelligence and the ability to manage complex issues and situations.
• Highly competent computing skills, particularly with Excel and MS Office software.
• Strong business acumen and high sense of urgency.