Senior Director of Brand Strategy

About Us

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Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia. Learn more at seismic.com. Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

Overview

Seismic is seeking an experienced Senior Director of Brand Strategy to define, evolve, and scale how our brand creates value with the world’s most important enterprises. This leader will help shape how customers understand our company’s role in solving their most complex business challenges — connecting our technology capabilities, industry expertise, and innovation agenda into a clear, differentiated market position. This role requires a rare combination of brand strategy, enterprise storytelling, systems thinking, and deep customer domain expertise.

• Develop and evolve brand strategies that increase customer trust, engagement, loyalty, and advocacy.
• Translate complex enterprise software capabilities into simple, compelling narratives that connect technology investments to measurable business outcomes.
• Build messaging frameworks that scale across industries, customer segments, sales motions, and executive audiences.
• Strengthen brand differentiation in highly competitive and rapidly changing technology markets.

Who You Are

• 15 + years of experience in brand strategy, strategic communications, customer strategy, enterprise marketing, or related fields.
• Proven success developing brand strategies for complex businesses, technologies, or industries.
• Exceptional ability to simplify sophisticated systems, products, and ideas into clear and influential narratives.
• Experience engaging executive audiences and supporting enterprise sales organizations.
• Strong understanding of B2B customer journeys, enterprise buying processes, and multi-stakeholder decision making.
• Demonstrated ability to lead through influence across large, matrixed organizations.
• Outstanding written, verbal, and executive communication skills.

Preferred Qualifications

• Experience in enterprise software, cloud technology, AI, data platforms, or other complex technology environments.
• Domain expertise in financial services, including understanding of industry transformation, regulatory environments, customer priorities, and technology adoption.
• Experience developing narratives around emerging AI technologies and their impact on business transformation.
• Background working with global brands serving Fortune 500 or large enterprise customers.

What You’ll Be Doing

• Enterprise Brand Strategy & Positioning:
• Develop and evolve brand strategies that increase customer trust, engagement, loyalty, and advocacy.
• Translate complex enterprise software capabilities into simple, compelling narratives that connect technology investments to measurable business outcomes.
• Build messaging frameworks that scale across industries, customer segments, sales motions, and executive audiences.
• Strengthen brand differentiation in highly competitive and rapidly changing technology markets.
• Customer-Centric Storytelling:
• Deepen the company’s relevance with core customers by understanding their strategic priorities, operational challenges, and transformation goals.
• Expand brand connection beyond traditional buyers into IT, operations, customer experience, and other enterprise functions.
• Develop executive-level communication strategies that help customers understand the long-term value of the company’s platform and innovation roadmap.
• Partner with sales and customer teams to create narratives that improve engagement with senior decision makers.
• Complex Systems Communication:
• Simplify highly technical and interconnected solutions into clear value propositions.
• Create frameworks that explain enterprise transformation, emerging technologies, AI adoption, and business impact.
• Partner with product and technical experts to turn innovation into market understanding and customer confidence.
• Create repeatable communication models that help global teams tell a consistent story.
• Strategic Leadership & Cross-Functional Influence:
• Partner across marketing, sales, product, customer success, and creative teams to align brand strategy with business priorities.
• Influence senior executives and stakeholders through data, customer insight, and strategic thinking.
• Identify opportunities to strengthen customer relationships through thought leadership, content, experiences, and executive engagement programs.
• Serve as a strategic advisor on how brand drives growth, customer expansion, and market leadership.

What We Have For You

• At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page.
• If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please click here.

Location

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also expanded its team and product portfolio with the strategic acquisitions of SAVO, Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.

Equal Opportunity Employer

We are committed to fair and equitable compensation practices. Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data. The range listed below is the minimum to the maximum of our target hiring range. Seismic's salary range for this position is: USD $187,000.00/Yr. - USD $253,000.00/Yr. This position is also eligible to participate in Seismic's incentive plans in addition to base salary.