Senior Director of Brand Strategy
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we must only include sections when posting has real specific content. We need to map content to these headings.
We have:
- About Us: description of company. Could be "About the role"? Actually "About Us" is about company, not role. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those headings if content exists. "About the role" could correspond to Overview/About Us? Probably we can put company description under "About the role"? But better to put under "About the role" a brief description of the role? The posting includes "Overview: Seismic is seeking an experienced Senior Director of Brand Strategy..." That's about the role. So we can put that under About the role
.
- Responsibilities: "What you’ll be doing:" with bullet points (actually paragraphs). We'll put under Responsibilities
with - items.
- Requirements: "Who you are:" list of qualifications (15+ years etc). That's requirements. Also "Preferred Qualifications". Could combine under Requirements? But we have separate headings: Requirements, Qualifications, Skills. We need to decide. The posting includes "Who you are:" (required qualifications) and "Preferred Qualifications". Also "Ideal Candidate Profile" (more narrative). Could treat "Who you are:" as Requirements, "Preferred Qualifications" as Qualifications, and maybe "Ideal Candidate Profile" as Skills? Or we could put Skills under Skills heading. But we need to avoid filler. We'll include sections only if we have real content.
We have Pay: salary range given. So we need
Pay
with that info.
Benefits: "What we have for you:" mentions benefits and perks, link to Global Benefits page. That's benefits content. So Benefits
.
Schedule: not mentioned. So omit.
We also need to include maybe "Skills" section? Could extract skills from requirements: exceptional ability to simplify..., experience engaging executive audiences..., strong understanding..., demonstrated ability..., outstanding written..., etc. Those are skills. Could put under Skills
. But we already have Requirements and Qualifications. Might be redundant. The instruction: prefer a few substantive sections over many thin ones. So we might combine requirements and qualifications into one section? But we have headings: Requirements, Qualifications, Skills. We could use Requirements for mandatory, Qualifications for preferred, Skills for abilities. That's three sections, each substantive.
Let's extract:
Requirements (mandatory):
- 15+ years experience in brand strategy, strategic communications, customer strategy, enterprise marketing, or related fields.
- Proven success developing brand strategies for complex businesses, technologies, or industries.
- Exceptional ability to simplify sophisticated systems, products, and ideas into clear and influential narratives.
- Experience engaging executive audiences and supporting enterprise sales organizations.
- Strong understanding of B2B customer journeys, enterprise buying processes, and multi-stakeholder decision making.
- Demonstrated ability to lead through influence across large, matrixed organizations.
- Outstanding written, verbal, and executive communication skills.
Preferred Qualifications:
- Experience in enterprise software, cloud technology, AI, data platforms, or other complex technology environments.
- Domain expertise in financial services, including understanding of industry transformation, regulatory environments, customer priorities, and technology adoption.
- Experience developing narratives around emerging AI technologies and their impact on business transformation.
- Background working with global brands serving Fortune 500 or large enterprise customers.
Skills (maybe from Ideal Candidate Profile):
- Strategic thinker, storyteller, translator.
- Connect technology capabilities to human and business outcomes.
- Comfortable working with engineers, sales leaders, executives, customers.
- Understanding that strongest enterprise brands built through trust, clarity, measurable customer value.
But we could also treat Ideal Candidate Profile as part of Requirements/Qualifications. However we already have those. Might be okay to add Skills.
Now Benefits: "What we have for you: At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page." Also mention accommodation, EEO, etc but we must remove boilerplate EEO etc. So we keep only benefits description.
Pay: salary range: USD $187,000.00/Yr. - USD $253,000.00/Yr. Also mention incentive plans.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include the salary range sentence exactly? We can keep as is.
We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we remove lines about accommodation request, EEO statement, scam warning, etc. Also remove "Please note this job description is not designed to cover..." etc. That's boilerplate. Remove "We are committed to fair and equitable compensation practices." Might be considered boilerplate? It's about compensation practices but maybe keep? It's somewhat generic. Safer to remove? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The compensation practices statement is not exactly those categories, but could be considered boilerplate. However it's part of the "What we have for you" section? Actually it's after salary range. Might be okay to keep? It's not about benefits. It's a statement about compensation practices. Might be considered boilerplate but not explicitly listed. I'd keep it? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. That statement is substantive? It's generic but still part of posting. I'd keep it.
But we also need to remove duplicated lines. Not seeing duplicates.
Now format: Use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to decide which content is list vs prose.
- About the role: overview paragraph(s). Could be
.
- Responsibilities: list of duties (bullet points). We'll make
- .
- Requirements: list (mandatory). Use
- .
- Qualifications: list (preferred). Use
- .
- Skills: list (maybe from Ideal Candidate Profile). Use
- .
- Benefits: maybe prose (
) plus maybe link? We'll keep as
with the sentence.
- Pay: prose (
) with salary range and incentive note.
We must not include / or markdown.
Let's craft.
First, About the role: combine Overview and maybe About Us? Actually Overview is about the role. We'll use that.
Overview text: "Seismic is seeking an experienced Senior Director of Brand Strategy to define, evolve, and scale how our brand creates value with the world’s most important enterprises. This leader will help shape how customers understand our company’s role in solving their most complex business challenges — connecting our technology capabilities, industry expertise, and innovation agenda into a clear, differentiated market position. This role requires a rare combination of brand strategy, enterprise storytelling, systems thinking, and deep customer domain expertise. The ideal candidate understands how large organizations make technology decisions and can translate complex platforms, products, and innovations into compelling narratives that resonate across business leaders, sales organizations, IT executives, and customer-facing teams. The Senior Director will work closely with executive leadership, product, sales, customer success, marketing and creative teams to strengthen our position of trust with existing customers, deepen executive relationships, and expand brand relevance across new audiences and buying centers. Individual Contributor role"
We'll put that in
.
Now Responsibilities: "What you’ll be doing:" with subheadings: Enterprise Brand Strategy & Positioning, Customer-Centric Storytelling, Complex Systems Communication, Strategic Leadership & Cross-Functional Influence. Each has paragraphs. We'll turn each paragraph into
- items.
Let's extract each bullet:
Under Enterprise Brand Strategy & Positioning:
- Develop and evolve brand strategies that increase customer trust, engagement, loyalty, and advocacy.
- Translate complex enterprise software capabilities into simple, compelling narratives that connect technology investments to measurable business outcomes.
- Build messaging frameworks that scale across industries, customer segments, sales motions, and executive audiences.
- Strengthen brand differentiation in highly competitive and rapidly changing technology markets.
Customer-Centric Storytelling:
- Deepen the company’s relevance with core customers by understanding their strategic priorities, operational challenges, and transformation goals.
- Expand brand connection beyond traditional buyers into IT, operations, customer experience, and other enterprise functions.
- Develop executive-level communication strategies that help customers understand the long-term value of the company’s platform and innovation roadmap.
- Partner with sales and customer teams to create narratives that improve engagement with senior decision makers.
Complex Systems Communication:
- Simplify highly technical and interconnected solutions into clear value propositions.
- Build frameworks that explain enterprise transformation, emerging technologies, AI adoption, and business impact.
- Partner with product and technical experts to turn innovation into market understanding and customer confidence.
- Create repeatable communication models that help global teams tell a consistent story.
Strategic Leadership & Cross-Functional Influence:
- Partner across marketing, sales, product, customer success, and creative teams to align brand strategy with business priorities.
- Influence senior executives and stakeholders through data, customer insight, and strategic thinking.
- Identify opportunities to strengthen customer relationships through thought leadership, content, experiences, and executive engagement programs.
- Serve as a strategic advisor on how brand drives growth, customer expansion, and market leadership.
We'll make each bullet a
- .
Now Requirements (mandatory) list as above.
Now Qualifications (preferred) list as above.
Now Skills: from Ideal Candidate Profile: "The successful candidate is a strategic thinker, storyteller, and translator — someone who can connect technology capabilities to human and business outcomes. They are equally comfortable working with engineers, sales leaders, executives, and customers, and they understand that the strongest enterprise brands are built not only through awareness, but through trust, clarity, and measurable customer value."
We can break into bullet points:
- Strategic thinker, storyteller, and translator.
- Ability to connect technology capabilities to human and business outcomes.
- Comfortable working with engineers, sales leaders, executives, and customers.
- Understanding that strongest enterprise brands are built through trust, clarity, and measurable customer value.
Now Benefits: "At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page." We'll keep as
.
Now Pay: "Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data. The range listed below is the minimum to the maximum of our target hiring range. Seismic's salary range for this position is: USD $187,000.00/Yr. - USD $253,000.00/Yr. This position is also eligible to participate in Seismic's incentive plans in addition to base salary. The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan. We are committed to fair and equitable compensation practices."
We'll keep as
. Note typo "will very" but we preserve.
Now ensure we didn't include any boilerplate like EEO etc. We removed those lines.
Now output HTML fragment.
Let's construct:
About the role
...overview...
Responsibilities
- ...
...
About the role
. - Responsibilities: "What you’ll be doing:" with bullet points (actually paragraphs). We'll put underResponsibilities
with- items.
- Requirements: "Who you are:" list of qualifications (15+ years etc). That's requirements. Also "Preferred Qualifications". Could combine under Requirements? But we have separate headings: Requirements, Qualifications, Skills. We need to decide. The posting includes "Who you are:" (required qualifications) and "Preferred Qualifications". Also "Ideal Candidate Profile" (more narrative). Could treat "Who you are:" as Requirements, "Preferred Qualifications" as Qualifications, and maybe "Ideal Candidate Profile" as Skills? Or we could put Skills under Skills heading. But we need to avoid filler. We'll include sections only if we have real content.
We have Pay: salary range given. So we need
Pay
with that info. Benefits: "What we have for you:" mentions benefits and perks, link to Global Benefits page. That's benefits content. SoBenefits
. Schedule: not mentioned. So omit. We also need to include maybe "Skills" section? Could extract skills from requirements: exceptional ability to simplify..., experience engaging executive audiences..., strong understanding..., demonstrated ability..., outstanding written..., etc. Those are skills. Could put underSkills
. But we already have Requirements and Qualifications. Might be redundant. The instruction: prefer a few substantive sections over many thin ones. So we might combine requirements and qualifications into one section? But we have headings: Requirements, Qualifications, Skills. We could use Requirements for mandatory, Qualifications for preferred, Skills for abilities. That's three sections, each substantive. Let's extract: Requirements (mandatory): - 15+ years experience in brand strategy, strategic communications, customer strategy, enterprise marketing, or related fields. - Proven success developing brand strategies for complex businesses, technologies, or industries. - Exceptional ability to simplify sophisticated systems, products, and ideas into clear and influential narratives. - Experience engaging executive audiences and supporting enterprise sales organizations. - Strong understanding of B2B customer journeys, enterprise buying processes, and multi-stakeholder decision making. - Demonstrated ability to lead through influence across large, matrixed organizations. - Outstanding written, verbal, and executive communication skills. Preferred Qualifications: - Experience in enterprise software, cloud technology, AI, data platforms, or other complex technology environments. - Domain expertise in financial services, including understanding of industry transformation, regulatory environments, customer priorities, and technology adoption. - Experience developing narratives around emerging AI technologies and their impact on business transformation. - Background working with global brands serving Fortune 500 or large enterprise customers. Skills (maybe from Ideal Candidate Profile): - Strategic thinker, storyteller, translator. - Connect technology capabilities to human and business outcomes. - Comfortable working with engineers, sales leaders, executives, customers. - Understanding that strongest enterprise brands built through trust, clarity, measurable customer value. But we could also treat Ideal Candidate Profile as part of Requirements/Qualifications. However we already have those. Might be okay to add Skills. Now Benefits: "What we have for you: At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page." Also mention accommodation, EEO, etc but we must remove boilerplate EEO etc. So we keep only benefits description. Pay: salary range: USD $187,000.00/Yr. - USD $253,000.00/Yr. Also mention incentive plans. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include the salary range sentence exactly? We can keep as is. We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we remove lines about accommodation request, EEO statement, scam warning, etc. Also remove "Please note this job description is not designed to cover..." etc. That's boilerplate. Remove "We are committed to fair and equitable compensation practices." Might be considered boilerplate? It's about compensation practices but maybe keep? It's somewhat generic. Safer to remove? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The compensation practices statement is not exactly those categories, but could be considered boilerplate. However it's part of the "What we have for you" section? Actually it's after salary range. Might be okay to keep? It's not about benefits. It's a statement about compensation practices. Might be considered boilerplate but not explicitly listed. I'd keep it? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. That statement is substantive? It's generic but still part of posting. I'd keep it. But we also need to remove duplicated lines. Not seeing duplicates. Now format: Usefor each section heading. Use
- for any list of duties/requirements/benefits. Use
for prose. We need to decide which content is list vs prose. - About the role: overview paragraph(s). Could be
. - Responsibilities: list of duties (bullet points). We'll make
- .
- Requirements: list (mandatory). Use
- .
- Qualifications: list (preferred). Use
- .
- Skills: list (maybe from Ideal Candidate Profile). Use
- .
- Benefits: maybe prose (
) plus maybe link? We'll keep as
with the sentence. - Pay: prose (
) with salary range and incentive note. We must not include / or markdown. Let's craft. First, About the role: combine Overview and maybe About Us? Actually Overview is about the role. We'll use that. Overview text: "Seismic is seeking an experienced Senior Director of Brand Strategy to define, evolve, and scale how our brand creates value with the world’s most important enterprises. This leader will help shape how customers understand our company’s role in solving their most complex business challenges — connecting our technology capabilities, industry expertise, and innovation agenda into a clear, differentiated market position. This role requires a rare combination of brand strategy, enterprise storytelling, systems thinking, and deep customer domain expertise. The ideal candidate understands how large organizations make technology decisions and can translate complex platforms, products, and innovations into compelling narratives that resonate across business leaders, sales organizations, IT executives, and customer-facing teams. The Senior Director will work closely with executive leadership, product, sales, customer success, marketing and creative teams to strengthen our position of trust with existing customers, deepen executive relationships, and expand brand relevance across new audiences and buying centers. Individual Contributor role" We'll put that in
. Now Responsibilities: "What you’ll be doing:" with subheadings: Enterprise Brand Strategy & Positioning, Customer-Centric Storytelling, Complex Systems Communication, Strategic Leadership & Cross-Functional Influence. Each has paragraphs. We'll turn each paragraph into
- items. Let's extract each bullet: Under Enterprise Brand Strategy & Positioning: - Develop and evolve brand strategies that increase customer trust, engagement, loyalty, and advocacy. - Translate complex enterprise software capabilities into simple, compelling narratives that connect technology investments to measurable business outcomes. - Build messaging frameworks that scale across industries, customer segments, sales motions, and executive audiences. - Strengthen brand differentiation in highly competitive and rapidly changing technology markets. Customer-Centric Storytelling: - Deepen the company’s relevance with core customers by understanding their strategic priorities, operational challenges, and transformation goals. - Expand brand connection beyond traditional buyers into IT, operations, customer experience, and other enterprise functions. - Develop executive-level communication strategies that help customers understand the long-term value of the company’s platform and innovation roadmap. - Partner with sales and customer teams to create narratives that improve engagement with senior decision makers. Complex Systems Communication: - Simplify highly technical and interconnected solutions into clear value propositions. - Build frameworks that explain enterprise transformation, emerging technologies, AI adoption, and business impact. - Partner with product and technical experts to turn innovation into market understanding and customer confidence. - Create repeatable communication models that help global teams tell a consistent story. Strategic Leadership & Cross-Functional Influence: - Partner across marketing, sales, product, customer success, and creative teams to align brand strategy with business priorities. - Influence senior executives and stakeholders through data, customer insight, and strategic thinking. - Identify opportunities to strengthen customer relationships through thought leadership, content, experiences, and executive engagement programs. - Serve as a strategic advisor on how brand drives growth, customer expansion, and market leadership. We'll make each bullet a
- .
Now Requirements (mandatory) list as above.
Now Qualifications (preferred) list as above.
Now Skills: from Ideal Candidate Profile: "The successful candidate is a strategic thinker, storyteller, and translator — someone who can connect technology capabilities to human and business outcomes. They are equally comfortable working with engineers, sales leaders, executives, and customers, and they understand that the strongest enterprise brands are built not only through awareness, but through trust, clarity, and measurable customer value."
We can break into bullet points:
- Strategic thinker, storyteller, and translator.
- Ability to connect technology capabilities to human and business outcomes.
- Comfortable working with engineers, sales leaders, executives, and customers.
- Understanding that strongest enterprise brands are built through trust, clarity, and measurable customer value.
Now Benefits: "At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page." We'll keep as
. Now Pay: "Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data. The range listed below is the minimum to the maximum of our target hiring range. Seismic's salary range for this position is: USD $187,000.00/Yr. - USD $253,000.00/Yr. This position is also eligible to participate in Seismic's incentive plans in addition to base salary. The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan. We are committed to fair and equitable compensation practices." We'll keep as
. Note typo "will very" but we preserve. Now ensure we didn't include any boilerplate like EEO etc. We removed those lines. Now output HTML fragment. Let's construct:
About the role
...overview...
Responsibilities
- ... ...
- .
- Benefits: maybe prose (
- .
- Skills: list (maybe from Ideal Candidate Profile). Use
- .
- Qualifications: list (preferred). Use
- .
- Requirements: list (mandatory). Use
- for any list of duties/requirements/benefits. Use